Senior Manager Performance Marketing

C2 Education•Johns Creek, GA

2d•$135,000 - $148,000•Onsite

About The Position

The Senior Manager, Performance Marketing is a hands-on growth marketer responsible for operating and continuously improving C2 Education’s customer acquisition engine. The role combines performance marketing expertise with analytics, experimentation, conversion optimization, and emerging AI-enabled marketing capabilities. The Senior Manager personally manages paid media programs and builds measurement and intelligence systems to help Marketing understand growth drivers, identify opportunities, and guide investment decisions. The role partners closely with the Vice President, Marketing on strategy and investment decisions, and with Brand, Content, Local Marketing, Web Development, Lifecycle Marketing, and Operations to translate insights into action. Success is measured through qualified leads and enrollment contribution, acquisition efficiency, lead quality and downstream conversion, experimentation, analytics and forecasting, discoverability, and productivity improvements from AI and automation.

Requirements

Bachelor’s degree in marketing, business, analytics, economics, communications, or a related field, or an equivalent combination of education and relevant experience.
Seven or more years of progressively responsible experience in performance marketing, growth marketing, or digital acquisition.
Significant hands-on experience managing paid search and paid social campaigns and meaningful media budgets.
Strong working knowledge of major advertising, analytics, measurement, and testing platforms.
Ability to diagnose performance from media exposure through downstream conversion rather than optimizing exclusively to top-of-funnel metrics.
Strong analytical skills, including working with complex data, identifying patterns, testing hypotheses, and translating analysis into business decisions.
Experience designing and interpreting A/B tests or other structured marketing experiments.

Nice To Haves

Experience in a multi-location, education, consumer services, franchise, retail, healthcare, or other locally activated business.
Experience moving from an agency model toward an in-house paid media function.

Responsibilities

Manage day-to-day execution and optimization of paid acquisition programs across paid search, paid social, display, video, and other scalable performance channels.
Build and maintain campaign structures, audiences, keywords, bidding strategies, budgets, targeting, exclusions, conversion actions, and creative rotations.
Monitor pacing and performance, proactively identifying opportunities, risks, and recommended actions.
Recommend budget reallocations based on performance, marginal efficiency, lead quality, enrollment contribution, and market opportunity.
Develop a structured testing pipeline to optimize landing experiences and in-channel creative.
Maintain controls for tracking accuracy, brand safety, privacy, platform compliance, and account documentation.
Build and maintain reliable reporting across acquisition channels and key stages of the marketing funnel.
Connect marketing activity to downstream outcomes, including qualified inquiries, appointments, diagnostic activity, enrollments, and acquisition efficiency; recommend how to balance efficiency with portfolio needs.
Analyze performance by channel, campaign, audience, geography, center, creative, and other meaningful dimensions.
Identify performance anomalies, emerging trends, growth opportunities, and areas of funnel leakage.
Develop forecasts, scenarios, benchmarks, and actionable recommendations for the Vice President, Marketing and marketing leadership.
Partner with internal stakeholders to improve attribution, lead-quality feedback, measurement consistency, and data integrity.
Partner with the Vice President, Marketing on acquisition strategy, investment priorities, forecasting, and major optimization decisions.
Partner with Lifecycle Marketing and Operations to establish clean funnel measurement and ensure events are passed accurately to media and email systems.
Partner with Web and Content Marketing to use performance and search insights to improve creative and content.
Collaborate across functions, protect confidential company and customer information, follow company policies and procedures, and perform other related duties as assigned.