Senior Performance Marketing Manager

Element Three • Carmel, IN

3d

About The Position

At Element Three, the Senior Performance Marketing Manager owns performance marketing work across a set of client accounts, helping B2B2X brands make marketing measurable and turn marketing spend into pipeline. The role maintains clients’ CRM instances, likely HubSpot; reports on results; troubleshoots marketing automation and measurement; and identifies growth opportunities. The manager scopes work, directs specialists, advises account teams and clients on funnel performance, and helps shape how the agency packages and sells its performance marketing services.

The role also involves developing reporting and strategy across analytics, paid media, CRM, SEO/AEO, content, and email; piloting new demand-generation tactics; coordinating project delivery and go-lives; and turning repeatable work into playbooks, templates, and AI-supported workflows. The manager participates in business development and helps create materials and proofs of concept that support new retainers.

Requirements

• 5–7+ years of experience in performance marketing, demand generation, or marketing operations.
• Deep HubSpot experience across Marketing, Sales, and Operations Hub, including lead scoring, workflows, and CRM integrations.
• Strong analytics and tracking skills, including GA4, Tag Manager, consent management, and multi-touch attribution.
• Hands-on experience building with AI tools such as Claude, including prompts, workflows, and connected data, and documenting effective approaches for others.
• Hands-on experience across paid media, SEO/AEO, and email.
• Ability to explain attribution clearly to clients.
• Ability to scope and run projects, identify growth opportunities, and help improve the work of colleagues.

Nice To Haves

• Agency experience.
• Salesforce experience.
• Experience with dealer or channel sales models.

Responsibilities

• Build and present monthly performance reports across GA4, paid media, and CRM data, including pipeline conversion, and translate findings into clear next steps.
• Maintain HubSpot for managed-services clients, including lead scoring, routing workflows, forms, and integrations with dealer platforms.
• Troubleshoot measurement and marketing operations issues, including cookie consent, tagging, form deliverability, and CRM automation and labeling.
• Shape AEO/SEO and content strategy, including content audits, AI search visibility reports, and briefs for copywriters.
• Plan email programs, including promotional campaigns, multi-year nurture campaigns, and notification systems that route leads to the right person.
• Pitch and pilot demand-generation initiatives such as CRM reactivation, website de-anonymization, and signal-based prospecting.
• Scope new work, write project plans, and coordinate go-lives with technical and execution resources.
• Develop playbooks, templates, or Claude workflows connected to company data and tools so repeatable work can be reused.
• Join business-development calls and help develop sell sheets, talk tracks, and proofs of concept that support retainers.
• Own performance marketing work across a set of accounts and advise clients and account teams when funnel performance is unclear.
• Grow client accounts through new services and contribute to closing new business.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed