Senior Performance Marketing Manager

Element Three • Carmel, IN

2d

About The Position

At Element Three, the Senior Performance Marketing Manager owns performance marketing work across a set of client accounts, helping B2B2X brands turn marketing investment into measurable pipeline. The role combines analytics, marketing operations, demand generation, client advising, and business development. The manager maintains clients’ CRM instances, reports on performance, troubleshoots automation and measurement, and identifies growth opportunities. They scope work, direct specialists, coordinate project delivery, and help shape how the agency packages and sells its performance marketing services.

The position offers the opportunity to advise B2B2X companies on performance marketing while building repeatable systems that support predictable, scalable client growth. Success includes taking ownership of account reporting and client requests, independently scoping and running projects, growing accounts through new services, and helping close new business.

Requirements

• 5–7+ years of experience in performance marketing, demand generation, or marketing operations; agency experience is ideal.
• Deep HubSpot experience across Marketing, Sales, and Operations Hub, including lead scoring, workflows, and CRM integrations.
• Strong analytics and tracking skills, including GA4, Tag Manager, consent management, and multi-touch attribution.
• Hands-on experience building with AI tools such as Claude, including prompts, workflows, and connected data, and documenting effective approaches for others.
• Hands-on experience across paid media, SEO/AEO, and email.
• Ability to explain attribution to clients clearly.
• Ability to scope projects, develop project plans, and coordinate delivery with technical and execution resources.
• Ability to identify client growth opportunities and communicate recommendations to clients and account teams.

Nice To Haves

• Salesforce experience.
• Experience with dealer or channel sales models.

Responsibilities

• Build and present monthly performance reports across GA4, paid media, and CRM data, including pipeline conversion, and translate findings into clear next steps.
• Maintain HubSpot for managed-services clients, including lead scoring, routing workflows, forms, and integrations with dealer platforms.
• Troubleshoot measurement and marketing operations issues involving cookie consent, tagging, form deliverability, CRM automation, and labeling.
• Shape AEO/SEO and content strategy, including content audits, AI search visibility reports, and briefs for copywriters.
• Plan email programs, including promotional campaigns, multi-year nurture campaigns, and lead notification systems.
• Pitch and pilot demand-generation approaches such as CRM reactivation, website de-anonymization, and signal-based prospecting.
• Scope new work, write project plans, and coordinate go-lives with technical and execution resources.
• Turn repeatable work into playbooks, templates, or Claude workflows connected to agency data and tools.
• Join business development calls and help create sell sheets, talk tracks, and proofs of concept that support retainer sales.
• Advise clients and account teams on performance marketing, attribution, funnel issues, and growth opportunities.
• Direct specialists who contribute to client work and help improve the quality of work across the team.
• Grow client accounts through new services and contribute to closing new business.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed