Senior Performance Marketing Manager

Clients Blackbox, Inc.

8d•$90,000 - $125,000•Remote

About The Position

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. The agency helps financial advisors generate qualified appointments with high-net-worth prospects using a video sales letter methodology. This is a senior, hands-on role responsible for client performance across media buying, strategy, messaging, creative testing, and client communication. The position owns a portfolio of client accounts end to end, serving as the primary strategic contact and leading client conversations. Responsibilities span Meta campaign management, direct-response copywriting and video sales letter scripts, testing strategy, performance reporting, tracking and funnel troubleshooting, and identifying opportunities to improve results and retain clients. The role reports to the Associate Director of Operations.

Requirements

At least 5 years of hands-on paid media experience, with substantial Meta advertising responsibility.
Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations.
Proven ability to manage campaigns toward defined performance targets while supporting client retention.
Strong direct-response copywriting skills, including ad copy and scripts.
Experience developing and testing creative concepts, hooks, angles, and messaging.
Experience with conversion tracking, pixels, and basic marketing automation.
Strong communication, organization, analytical, and problem-solving skills.

Nice To Haves

Financial services marketing experience.
Lead-generation and appointment-setting campaign experience.
Video sales letter marketing experience.
High-ticket or considered-purchase funnel experience.
Performance marketing agency experience.
Direct-response advertising experience.
For consideration at the upper compensation range, hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, with measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from creative contributions.
Financial services, RIA marketing, and compliance-sensitive advertising experience are strongly preferred.

Responsibilities

Own a portfolio of client accounts and serve as the primary strategic point of contact.
Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
Translate performance data into clear recommendations and strategic decisions.
Build client relationships that support retention, renewals, and referrals, and proactively identify account risks and opportunities.
Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
Manage campaign budgets, audiences, bid strategies, account structure, and creative testing.
Monitor daily performance against cost-per-appointment and other key acquisition metrics.
Diagnose underperforming campaigns and determine changes most likely to improve results.
Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
Write direct-response ad copy and video sales letter scripts for financial services audiences.
Develop hooks, angles, offers, and messaging variations for testing.
Use performance data to develop new creative and messaging hypotheses.
Collaborate with video editors and provide clear creative direction.
Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment.
Set up and troubleshoot tracking, Meta pixels, and conversion events.
Configure Calendly integrations, Zapier automations, and lead-routing workflows.
Identify and resolve technical issues between advertising platforms and client systems.
Evaluate performance across media, messaging, tracking, and lead flow to identify funnel problems.