Senior Performance Marketing Manager

Navan•New York, NY

6d•$100,000 - $140,000

About The Position

Navan is seeking a Senior Performance Marketing Manager to build brand awareness, create qualified demand, and engage priority accounts and buying groups. This hands-on role turns strategy into campaigns, spanning audience planning, platform setup, creative testing, budget management, and optimization. The manager will expand paid media programs across paid social, video, programmatic, and emerging channels, connecting brand building with long-term pipeline growth. The role collaborates with Creative, Content, Campaigns, Marketing Operations, Analytics, Sales, Customer Marketing, and account teams. It also manages media vendors and partners to help campaigns reach appropriate audiences, secure quality placements, and deliver measurable results. The position requires channel expertise, knowledge of account-based marketing (ABM), and creative judgment, as well as the ability to tailor measurement to each campaign’s purpose and stage of the buyer journey.

Requirements

At least 8 years of experience in performance marketing or paid media, including meaningful B2B marketing experience.
Deep, recent hands-on experience with LinkedIn Ads and multiple channels across paid social, YouTube, Google Demand Gen, and programmatic display.
Practical knowledge of ABM, including account segmentation, buying committees, audience activation, and long B2B buying cycles.
Experience executing both brand-awareness and demand-creation campaigns, and understanding how their objectives, creative, and measurement differ.
A track record of managing budgets, directly optimizing campaigns, and making thoughtful investment decisions.
Experience partnering with creative teams to develop briefs, test concepts, and improve campaign assets.
Strong vendor management skills and experience working with media partners, publishers, or agencies.
Confidence using campaign, CRM, and analytics data to assess audience quality and downstream performance.
Strong project management and communication skills, with the ability to coordinate multiple campaigns and cross-functional partners.

Nice To Haves

Familiarity with 6Sense, Demandbase, StackAdapt, or comparable programmatic and account-targeting platforms.

Responsibilities

Plan, launch, and optimize campaigns across LinkedIn, Meta, X, Reddit, YouTube, Google Demand Gen, programmatic display, and emerging channels, including audience setup, bidding, budget pacing, tracking, and reporting.
Support major brand campaigns that build awareness, credibility, and consideration among relevant audiences in priority markets.
Activate demand-creation programs through content syndication, industry publishers, newsletters, and sponsored email, with clear audience requirements and lead-quality standards.
Translate priority account lists, engagement signals, and buying-group needs into actionable paid media audiences.
Build distinct campaigns to introduce Navan to unengaged accounts, reach missing buying roles within engaged accounts, and support account progression where paid media can help.
Partner with Marketing Operations to maintain audience syncs, exclusions, and suppression rules, and troubleshoot match rates and delivery issues.
Support one-to-one and one-to-few customer expansion campaigns with Customer Marketing and account teams, validating audience size and reach before launch.
Develop creative briefs connecting campaign objectives, audiences, messages, offers, and channel requirements.
Work with Creative, Content, and Product Marketing to produce paid social, display, and sponsored-content assets.
Run structured tests across messaging, concepts, formats, and landing pages, and recommend subsequent creative iterations based on results.
Manage production timelines and asset refreshes so campaigns launch on time and remain relevant.
Set campaign KPIs appropriate to objectives, including qualified reach, consideration lift, account engagement, buying-group coverage, opportunities, and pipeline.
Partner with Analytics to design controlled tests, establish baselines, and evaluate incremental impact over appropriate measurement windows.
Validate account matching, placement quality, viewability, reach, and frequency, and resolve delivery issues before increasing investment.
Work with Marketing Operations and Sales to connect meaningful campaign responses with follow-up and feedback.
Communicate campaign results, uncertainties, and recommendations about scaling, adjusting, or stopping investment.
Manage media vendors and partners to support audience targeting, placement quality, and measurable results.