Performance Marketing & CRM Manager

Talkshoplive•Nashville, TN

About The Position

TalkShopLive is seeking a commercially driven Performance Marketing & CRM Manager to accelerate growth for its Marketplace, acquiring new customers, increasing repeat purchases, and turning content and customer relationships into measurable revenue. This hands-on growth role combines entertainment, content, and e-commerce. The manager will own performance marketing across paid media, email, and SMS, using celebrity livestreams, exclusive product launches, artist interviews, product demonstrations, and shoppable clips to drive customer acquisition and revenue. The role also partners with leadership and Product on Marketplace growth and buyer-facing experiences. The position owns paid acquisition across channels such as Meta, Google, TikTok, and YouTube; HubSpot, email, SMS, and CRM; e-commerce conversion and revenue growth; content-led performance marketing; analytics and reporting; and growth strategy and partner marketing. The manager will optimize the customer journey from discovery through purchase and long-term customer value, establish measurement and attribution, and use campaign insights to guide investment, product planning, and future content. Success includes establishing repeatable paid acquisition, strengthening HubSpot as a revenue channel, improving attribution and marketing efficiency, growing revenue from existing customers and acquiring new buyers, and increasing contribution margin after marketing spend. The role suits someone who combines strategic thinking with hands-on campaign execution and is motivated to build a content-led e-commerce growth engine around recognizable talent.

Requirements

At least 5 years of hands-on experience in performance marketing or growth marketing.
Direct-to-consumer e-commerce experience.
Demonstrated success managing paid media campaigns that generate measurable online sales.
Strong working knowledge of Meta Ads Manager, Google Ads, and paid social advertising.
Hands-on experience with HubSpot, including email and SMS campaigns, segmentation, workflows, automation, and reporting.
Experience in consumer e-commerce where revenue, conversion, and customer acquisition are primary success metrics.
Strong understanding of customer acquisition economics, ROAS, CAC, customer lifetime value, and marketing attribution.
Experience developing and testing creative, particularly video and social-first content.
Strong analytical skills and ability to turn performance data into actionable growth strategies.
Ability to execute campaigns independently in a fast-moving environment while contributing to broader growth strategy.
Ability to build campaigns, manage budgets, analyze performance, and improve results; commercially minded and focused on sales and profitable customer growth.

Nice To Haves

Experience in music, entertainment, publishing, collectibles, merchandise, or fan-driven commerce.
Experience marketing limited-edition products, exclusive drops, preorders, or time-sensitive product launches.
Experience with Shopify or similar direct-to-consumer commerce platforms.
Familiarity with GA4, conversion tracking, pixels, UTMs, and e-commerce analytics.
Experience building automated CRM journeys and scaling email-driven revenue.
Understanding of creator-led marketing, influencer content, livestream shopping, and social commerce.
Habit of using AI every day to scale creative, segmentation, and reporting.

Responsibilities

Develop and execute paid acquisition strategies across Meta, Google, TikTok, YouTube, and other relevant channels.
Build and optimize campaigns for celebrity livestreams, signed merchandise, book launches, album releases, and exclusive collectibles.
Use short-form video, shoppable clips, and creator-led content to drive product discovery and conversion.
Manage campaign budgets, audience targeting, creative testing, retargeting, and ongoing optimization.
Develop strategies to reach audiences beyond existing artist and author fan bases, and improve ROAS, CAC, and conversion rates.
Identify opportunities to scale successful campaigns and product categories profitably.
Own HubSpot as a revenue-generating marketing platform for the Marketplace, and own SMS alongside email.
Plan and execute email and SMS campaigns, including newsletters, artist and author sends, sale campaigns, and campaigns tied to launches, offers, and livestream events.
Segment audiences by purchase history, artist affinity, music genres, book interests, and customer engagement.
Build automated customer journeys for welcome sequences, abandoned checkout recovery, post-purchase campaigns, cross-selling, and reactivation.
Run A/B tests across subject lines, content, offers, audience segments, and send times; grow the engaged database while maintaining deliverability and subscriber health.
Increase email-attributed revenue, revenue per recipient, repeat purchase rates, and customer lifetime value.
Analyze customer behavior, product performance, and conversion funnels to identify revenue opportunities across the customer journey.
Collaborate with Product and Engineering to improve landing pages, product discovery, checkout experiences, and marketing attribution.
Develop strategies to maximize revenue from new releases and existing Marketplace inventory, including cross-selling across artists, authors, genres, and collections.
Optimize campaigns based on product availability, release schedules, margins, and inventory.
Partner with Marketplace, Creative, and LiveOps teams to turn livestream moments into effective marketing assets.
Use clips and AI content tools, help define high-converting moments for advertising and email, and test creative formats such as celebrity-led video, product demonstrations, vertical clips, static creative, and offers.
Develop strategies to extend the commercial value of livestream content through replays and clips, and use performance insights to inform content, creative, and promotional strategy.
Build an always-on marketing approach combining celebrity launches with ongoing customer engagement and sales.
Build reporting across paid media, HubSpot, and e-commerce revenue; track contribution margin percentage after marketing spend, ROAS, CAC, conversion rate, email-attributed revenue, revenue per recipient, repeat purchase rate, and customer lifetime value.
Establish attribution and measurement frameworks connecting marketing activity to transactions; develop forecasts, dashboards, and investment recommendations.
Use data to allocate marketing resources for the greatest return.
Partner with leadership on Marketplace growth strategy and positioning TalkShopLive as a curated destination for signed books and music.
Work with Product to bring buyer and campaign insights into quarterly roadmap planning and own launch marketing for buyer-facing features.
Build joint marketing with talent, labels, and publishers using their channels and fan bases, and package these efforts as partner marketing offers.