Manager, CRM & Digital Marketing
About The Position
The Manager, CRM & Digital Marketing implements customer lifecycle marketing and digital engagement initiatives across Shiseido, NARS Cosmetics, and Clé de Peau Beauté. The role brings omnichannel CRM programs to life across direct-to-consumer and retailer channels, using customer data and insights to drive acquisition, engagement, retention, and revenue growth. The manager oversees CRM and digital marketing execution and analytics, owns the omnichannel CRM calendar, and develops segmentation, targeting, testing, and personalization strategies. The position also supports retailer-channel growth, email and SMS operations, affiliate and creator programs, lower-funnel paid search and social, customer data capture, KPI reporting, and CRM budget accountability. The role leads, coaches, and develops one direct report and partners across functions and with external agencies.
Requirements
- 3–5 years of experience in CRM, lifecycle marketing, digital marketing, or customer engagement.
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience with CRM technologies, including email service providers, customer data platforms, marketing automation, and analytics platforms.
- Strong analytical skills, including budget management, forecasting, and KPI reporting.
- Solid cross-functional collaboration skills.
- Strong awareness of industry trends, the competitive landscape, and innovation.
Nice To Haves
- Experience in beauty, retail, or consumer products.
Responsibilities
- Oversee CRM and digital marketing execution and campaign analytics for Shiseido, NARS Cosmetics, and Clé de Peau Beauté.
- Own the omnichannel CRM calendar and execute email, SMS, direct mail, personalization, lifecycle marketing, and retailer CRM campaigns, including content planning, creative briefing, quality assurance, and delivery.
- Develop customer segmentation, audience targeting, testing, and personalization strategies using customer data platform capabilities and data insights.
- Activate customer data and CRM campaigns to support sales growth and customer engagement across retailer channels such as Amazon, Sephora, and Macy’s.
- Serve as the primary contact for email marketing operations and partner with an external agency to execute campaigns, maximize resources, and improve operational efficiency, including through AI-enabled practices.
- Grow the SMS channel through targeted campaigns, testing, and performance optimization.
- Manage affiliate and creator programs with agency partners to drive acquisition and optimize performance and return on investment.
- Partner with an external media agency to activate and optimize lower-funnel paid search and social strategies.
- Expand the contactable customer base through data capture strategies that support acquisition and retention.
- Prepare and analyze CRM and KPI reporting, identifying trends and opportunities to improve performance.
- Assist with monthly CRM budget and profit-and-loss accountability for CRM tools and campaign spending.
- Partner cross-functionally to align, prioritize, and execute customer growth initiatives.
- Lead, coach, and develop one direct report.
- Perform other duties and strategic initiatives as assigned.
Benefits
- Medical, dental, and vision insurance
- Life and disability insurance
- Paid time off
- Paid volunteer days
- Paid company holidays
- Paid parental leave
- 401(k) with 6% company match
- Talent development and learning programs
- Internal and international mobility
- Product discounts and annual gratis
- Employee-led affinity groups
- Tuition reimbursement
- Potential participation in a bonus program, including the ability to overachieve
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What This Job Offers
Job Type
Full-time
Career Level
Manager
