Associate Marketing Manager, CRM

Fox•New York, NY

About The Position

FOX News Media is seeking an Associate Marketing Manager, CRM to help build and deepen relationships with its news audience across FOX News Digital and related products. The role supports personalized, Braze-powered programs across email, push, and in-app messaging, using first-party behavioral data to make communications more relevant and timely. Working with Product, Data, Editorial, Growth, Design, Engineering, and Analytics, and guided by senior CRM leadership, the Associate Marketing Manager contributes to audience engagement, loyalty, and the health of owned channels. The position involves developing engagement strategies for onboarding, habit formation, re-engagement, and loyalty; building and launching campaigns and automated journeys; testing and analyzing performance; and helping manage channel volume and frequency. Campaigns must comply with brand, legal, and privacy requirements. Automation and AI may be used to support personalization and efficiency, with human review when editorial judgment or brand standards are involved.

Requirements

At least 2 years of CRM, email, lifecycle, or engagement marketing experience.
Hands-on experience building and managing campaigns or journeys in Braze or a comparable platform such as Iterable, Salesforce Marketing Cloud, or Klaviyo.
Working knowledge of segmentation, personalization, and lifecycle marketing.
Familiarity with marketing automation and AI-enabled tools, and sound judgment about where human oversight is needed.
Ability to interpret performance data and turn it into optimization recommendations focused on engagement and audience growth.
Strong organizational skills and comfort managing multiple tasks at once.
Clear communication skills and ability to work with technical and non-technical partners.

Nice To Haves

Experience specifically with Braze, including Connected Content and Liquid.
Experience in news, media, publishing, or streaming, ideally in a fast-paced newsroom environment.
Working knowledge of SQL or BI tools such as Looker or Tableau, and analytics platforms such as GA4 or Adobe Analytics.
Familiarity with CDPs and first-party data concepts.
Exposure to applying AI to CRM, such as using generative tools for message variants or predictive and optimization features in Braze.
Familiarity with privacy regulations such as CCPA and CAN-SPAM.

Responsibilities

Contribute to engagement strategy across onboarding, habit formation, re-engagement, and loyalty for the news audience.
Help track and drive progress against engagement targets, including click-throughs, return visits, and content consumption from owned channels.
Build, quality-assure, and launch multi-channel campaigns, newsletters, and automated journeys in Braze across email, push, and in-app messaging.
Develop and maintain audience segments using demographic, behavioral, and first-party data, collaborating with Data and Engineering to enable personalization.
Set up and run A/B and multivariate tests, summarize results and learnings, and flag tactics that are not working.
Build reporting and analysis to identify what is working, what is not, and what to try next.
Support campaigns connected to product launches and editorial priorities in collaboration with Product, Editorial, Growth, Design, and Analytics.
Help manage send volume and frequency across channels, including breaking news alerts, to protect engagement and limit opt-outs and audience fatigue.
Use automation and AI responsibly to scale personalization, content variation, and workflow efficiency, with human review when editorial judgment or brand standards are involved.
Ensure campaigns meet brand, legal, and privacy requirements.