Associate Manager, Email & CRM Marketing

Buck Mason•Los Angeles, CA

10d•Onsite

About The Position

The Associate Manager, Email & CRM Marketing owns Buck Mason’s email channel end to end, from calendar planning and briefing through build, quality assurance, sending, and reporting. The role partners closely with men’s and women’s merchandising to turn product launches, restocks, core franchises, and seasonal edits into thoughtful, product-led customer communications. It also shapes briefs so copy, creative, and merchandising convey a consistent point of view. The position manages lifecycle flows and customer segments, works with Customer Experience to bring customer questions and feedback into communications, and owns channel performance. Revenue per send is the primary metric, supported by click rate, conversion rate, and unsubscribe rate. The manager reports weekly on performance and uses the results to improve relevance and outcomes. This role is based full time onsite at Buck Mason’s Los Angeles headquarters, working closely with merchandising, creative, and CX teams. It reports to the VP of Digital.

Requirements

1–3 years of experience in email, CRM, lifecycle, or merchandising at an apparel brand.
Strong product and product-marketing knowledge, including the ability to explain garment fabric, fit, and details in a customer-oriented way.
Strong merchandising instincts, including thinking in terms of assortment, sell-through, and what customers will wear.
Customer-centric approach to the email journey, connecting the subject line, email body, and landing page.
High attention to taste and detail, with the ability to identify and correct issues in imagery, copy, or layout.
Ability to understand and articulate brand principles and to reject communications or promotions that do not fit the brand.
Comfort using an email service provider, segmentation, A/B testing, and dashboards.
Organized and detail-oriented, with the ability to maintain the email calendar and schedule emails well ahead of time.

Nice To Haves

Experience with Klaviyo; it is the preferred email service provider.

Responsibilities

Own the email calendar end to end, including planning, briefing, build, quality assurance, sending, and reporting.
Partner weekly with men’s and women’s merchandising to turn the product pipeline into a story-led send plan covering launches, restocks, core franchises, and seasonal edits.
Write and shape product-first briefs that align copy, creative, and merchandising around a shared point of view.
Manage lifecycle flows and improve them on a steady cadence.
Build and maintain customer segments so customers receive relevant products at the right time.
Work with Customer Experience to understand customer questions, preferences, and confusion, and incorporate those insights into communications.
Own email channel performance, using revenue per send as the headline metric and monitoring click rate, conversion rate, and unsubscribe rate.
Report weekly on channel performance and act on findings to improve relevance and results.
Review every send as the final quality check and iterate until it meets the required standard.
Maintain the email marketing calendar and schedule emails well ahead of time.

Benefits

Buck Mason pays 80% of the monthly cost of employee-only health, dental, and vision plans.
Buck Mason pays 50% of the monthly cost of dependent plans.
PPO and HMO plan options through Anthem, with vision and dental plans through Principal.
HSA and FSA options.
401(k) matching: 100% of the first 3% contributed and 50% of the next 2%, for a maximum employer match of 4% when the employee contributes 5%.
$80 monthly cell-phone plan reimbursement, excluding the device.
$50 monthly wellness reimbursement for eligible expenses such as gym memberships, fitness classes, or mental health expenses.
12 weeks of paid maternity leave, with state funding applied first and Buck Mason covering the remainder of the employee’s bi-weekly salary.
4 weeks of paid paternity leave, with state funding applied first and Buck Mason covering the remainder of the employee’s bi-weekly salary.
Salary range of $75,000–$85,000 per year; total compensation may include commissions, bonuses, and other performance-related perks.