Associate Marketing Manager, CRM

Fox Corporation • New York, NY

3d • $74,000 - $87,000

About The Position

FOX News Media is seeking an Associate Marketing Manager, CRM to help build and deepen relationships with its news audience across FOX News Digital and related products. The role runs personalized, Braze-powered programs across email, push, and in-app messaging, using first-party behavioral data to make audience touchpoints more relevant and timely. Working with Product, Data, Editorial, and Growth under the guidance of senior CRM leadership, the position contributes to audience engagement, loyalty, and the health of owned channels.

The Associate Marketing Manager contributes to engagement strategy across onboarding, habit formation, re-engagement, and loyalty; supports engagement targets; and builds, quality-checks, and launches multi-channel campaigns and automated journeys. The role also develops segments and personalization with Data and Engineering, conducts tests and analyzes results, builds performance reporting, supports product-launch and editorial campaigns, and helps manage channel send volume and frequency. It uses automation and AI responsibly, with human review where editorial judgment or brand standards apply, and ensures campaigns meet brand, legal, and privacy requirements.

Requirements

• At least 2 years of CRM, email, lifecycle, or engagement marketing experience.
• Hands-on experience building and managing campaigns or journeys in Braze or a comparable platform such as Iterable, Salesforce Marketing Cloud, or Klaviyo.
• Working knowledge of segmentation, personalization, and lifecycle marketing.
• Familiarity with marketing automation and AI-enabled tools, and sound judgment about where human oversight is needed.
• Ability to interpret performance data and make optimization recommendations focused on engagement and audience growth.
• Strong organizational skills and comfort managing multiple tasks at once.
• Clear communication skills and ability to work with technical and non-technical partners.
• Braze experience, including Connected Content and Liquid.
• Familiarity with privacy regulations such as CCPA and CAN-SPAM.

Nice To Haves

• Experience in news, media, or another high-frequency digital product environment.
• Experience in news, media, publishing, or streaming, ideally in a fast-paced newsroom environment.
• Working knowledge of SQL or BI tools such as Looker or Tableau, and analytics platforms such as GA4 or Adobe Analytics.
• Familiarity with CDPs and first-party data concepts.
• Exposure to applying AI to CRM, such as generative tools for message variants or predictive and optimization features in Braze.

Responsibilities

• Contribute to engagement strategy for onboarding, habit formation, re-engagement, and loyalty among the news audience.
• Help track and drive progress against engagement targets, including click-throughs, return visits, and content consumption from owned channels.
• Build, quality-check, and launch multi-channel campaigns, newsletters, and automated journeys in Braze across email, push, and in-app messaging.
• Help develop and maintain audience segments using demographic, behavioral, and first-party data, partnering with Data and Engineering to support personalization.
• Set up and run A/B and multivariate tests; summarize results and learnings, including identifying tactics that are not working.
• Build reporting and analysis that identifies what is working, what is not, and potential next steps.
• Support campaigns connected to product launches and editorial priorities in collaboration with Product, Editorial, Growth, Design, and Analytics.
• Help manage send volume and frequency across channels, including breaking news alerts, to protect engagement and limit opt-outs and fatigue.
• Use automation and AI responsibly to scale personalization, content variation, and workflow efficiency, with human review where editorial judgment or brand standards are involved.
• Ensure campaigns meet brand, legal, and privacy requirements.

Benefits

• Medical, dental, and vision benefits.
• Insurance.
• 401(k) plan.
• Paid time off.
• Other benefits in accordance with applicable plan documents; benefits for union-represented employees are governed by the applicable collective bargaining agreement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed