Email Marketing & CRM Manager

SynergenX Health Holdings LLC•Houston, TX

13d•Onsite

About The Position

SynergenX is seeking an Email Marketing & CRM Manager to own email marketing and HubSpot strategy across customer and patient journeys. This hands-on role combines strategy, campaign development, automation, audience segmentation, writing, analytics, and ongoing optimization across SynergenX brands, services, and lifecycle stages. The position is 100% onsite at the Northwest Houston corporate office in ZIP code 77070; remote work and relocation assistance are not available.

Requirements

Bachelor’s degree in Marketing, Computer Science, Communications, or a related field, or equivalent professional experience.
3+ years of hands-on HubSpot experience, including workflows, email campaigns, lists, segmentation, automation, and reporting.
Experience in email marketing, CRM marketing, lifecycle marketing, marketing automation, or a similar role.
Experience building multi-step nurture campaigns and automated customer journeys.
Strong understanding of customer segmentation and lifecycle marketing.
Strong writing and communication skills.
Ability to analyze campaign performance and use data to improve results.
Ability to think strategically while personally building and executing campaigns.
Strong organizational skills and ability to manage multiple projects and priorities.
Collaborative mindset and ability to work effectively across departments.
Ability to work onsite at the Northwest Houston corporate office; remote work is unavailable.

Nice To Haves

HTML experience.

Responsibilities

Develop and execute email marketing strategies across brands, services, and patient/customer lifecycle stages.
Build campaigns for lead generation, appointment conversion, patient retention, reactivation, referrals, and education.
Create and manage email calendars for promotions, service launches, seasonal campaigns, and company initiatives.
Write clear, engaging email communications and calls to action.
Build targeted nurture and follow-up campaigns for leads and patients at different journey stages.
Create multi-step automated customer and patient journeys in HubSpot.
Manage HubSpot workflows, lists, segmentation, campaigns, automation, and reporting.
Develop audience segments based on demographics, location, service interest, engagement, appointment activity, and behavior.
Maintain lifecycle stages, contact properties, workflow logic, suppression rules, and audience criteria.
Identify opportunities to automate manual marketing processes and improve efficiency.
Partner with Marketing, Creative, Operations, Sales/Call Center, Data, and IT teams.
Monitor campaign and workflow performance and troubleshoot issues.
Establish and track email marketing and lifecycle KPIs.
Test subject lines, messaging, creative, offers, timing, audiences, and calls to action to improve results.
Maintain organized HubSpot campaign documentation, workflows, naming conventions, and audience definitions.

Benefits

Competitive base compensation.
Comprehensive benefits package.
Medical, dental, and vision coverage.
Paid time off and company holidays.
401(k) with company match.
Company-paid life insurance.
Short-term and long-term disability benefits.
Full-time, stable opportunity with a growing national healthcare organization.
High-visibility ownership of campaigns and projects.
Opportunity to work across multiple healthcare and wellness brands.
Cross-functional exposure to Marketing, Creative, Operations, Data, IT, and leadership.
Opportunity to build and improve marketing automation programs from the ground up.
Ability to make a measurable impact on engagement, conversion, retention, and overall marketing performance.