Associate Manager, Email & CRM Marketing

Buck Mason • Los Angeles, CA

12d • $75,000 - $85,000 • Onsite

About The Position

The Associate Manager, Email & CRM Marketing owns Buck Mason’s email channel, including its calendar, content, campaign execution, and performance. The role partners closely with men’s and women’s merchandising to understand products and turn launches, restocks, core franchises, and seasonal edits into customer-focused, story-led email plans. It collaborates with creative and customer experience teams, maintains lifecycle flows and customer segments, and uses channel metrics to improve relevance and results. The position is based full-time onsite at Buck Mason’s Los Angeles headquarters.

Requirements

• 1–3 years of experience in email, CRM, lifecycle, or merchandising at an apparel brand.
• Strong product and product-marketing knowledge, including the ability to explain garment fabric, fit, and details in a customer-oriented way.
• Strong merchandising instincts, including thinking in terms of assortment, sell-through, and what customers will wear.
• Customer-centric approach to the full email journey, from subject line and email body to landing page.
• High standard for taste and attention to visual and copy details.
• Ability to articulate and uphold brand principles, including declining communications that do not fit the brand.
• Comfort using an email service provider; Klaviyo is preferred.
• Experience or familiarity with segmentation, A/B testing, and reading a dashboard.
• Organized and detail-oriented, with the ability to maintain the email marketing calendar and schedule emails well ahead of time.

Nice To Haves

• Experience with Klaviyo.

Responsibilities

• Own the email calendar from planning and briefing through build, quality assurance, sending, and reporting.
• Partner weekly with men’s and women’s merchandising to create story-led email plans from the product pipeline, including launches, restocks, core franchises, and seasonal edits.
• Write and shape product-first briefs that align copy, creative, and merchandising around a consistent point of view.
• Manage lifecycle flows and improve them on a steady cadence.
• Build and maintain customer segments so customers receive relevant products at the right time.
• Work with Customer Experience to understand customer questions, preferences, and confusion, and incorporate those insights into customer communications.
• Own email channel performance, with revenue per send as the headline metric and click rate, conversion rate, and unsubscribe rate as supporting metrics.
• Report weekly on channel performance and use the results to improve relevance and outcomes.
• Review every send and iterate until it meets the required standards for detail, taste, and brand fit.

Benefits

• Buck Mason pays 80% of the monthly cost of employee-only health, dental, and vision plans.
• Buck Mason pays 50% of the monthly cost of dependent plans.
• PPO and HMO health plan options through Anthem, with vision and dental plans through Principal.
• Health Savings Account and Flexible Spending Account options.
• 401(k) match of 100% of the first 3% contributed and 50% of the next 2%, for a maximum employer match of 4% when the employee contributes 5%.
• $80 monthly cell-phone reimbursement for the phone plan, excluding the device.
• $50 monthly wellness reimbursement for expenses such as gym memberships, fitness classes, or mental health expenses.
• 12 weeks of paid maternity leave; state benefits fund the first portion and Buck Mason covers the remainder of the employee’s bi-weekly salary.
• 4 weeks of paid paternity leave; state benefits fund the first portion and Buck Mason covers the remainder of the employee’s bi-weekly salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed