CRM & Digital Marketing Specialist
About The Position
The CRM & Digital Marketing Specialist supports HoneyBaked’s CRM, loyalty, and lifecycle marketing efforts by planning, building, and executing email and SMS campaigns that drive customer engagement, retention, and revenue. Working closely with the CRM/Lifecycle Marketing Manager, the Specialist helps maintain the integrated marketing calendar across email, loyalty, and SMS, ensuring campaigns are on-brand, accurate, and delivered on time. The role also supports campaign design, customer segmentation, personalization, automation, performance reporting, and testing. It coordinates with creative, brand, operations, and IT partners to align communications with broader marketing and promotional initiatives. The position has no direct reports or direct budget accountability, although its work can affect company costs, revenues, and profitability. The work is performed in general office conditions, with minimal hazards, and requires being in the office four days a week.
Requirements
- 1–3 years of marketing experience, on the agency or brand side, ideally focused on digital marketing.
- Hands-on experience with email/SMS marketing software or CRM SaaS platforms such as Attentive, Sailthru, or similar platforms.
- Strong design skills and proficiency in Figma and Canva.
- Highly organized, with strong attention to detail and demonstrated ability to implement and execute a marketing calendar spanning email, loyalty, and SMS.
- Strong written communication and cross-functional collaboration skills.
- Degree in Marketing, Business, Design, Communications, or a similar concentration.
Nice To Haves
- CPG or QSR experience preferred.
Responsibilities
- Build, QA, schedule, and deploy email and SMS campaigns using CRM/ESP platforms such as Punchh, Attentive, Sailthru, or similar SaaS tools.
- Support planning and execution of the integrated marketing calendar across email, loyalty, and SMS, ensuring timely, consistent, on-brand communications.
- Design and build campaign creative and templates using Figma and/or Canva while maintaining HoneyBaked’s brand standards.
- Partner with the CRM/Lifecycle Marketing Manager on customer segmentation, personalization, and automation strategies to improve engagement and retention.
- Monitor and report on email and SMS performance, including open rate, click-through rate, conversion, deliverability, and list growth, and recommend optimizations.
- Support A/B testing of subject lines, content, send times, and audience segments to improve campaign results.
- Coordinate with creative, brand, operations, and IT partners to align campaigns with broader marketing and promotional initiatives.
- Maintain organized documentation of campaign briefs, calendars, and results to support team visibility and process consistency.
- Assist with organic social content planning and scheduling as part of the broader lifecycle marketing calendar, if needed.
- Perform other duties and projects as assigned by the CRM/Lifecycle Marketing Manager and CRM Director.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
