CRM Marketing Specialist

1-800 Contacts•Draper, UT

15h•Onsite

About The Position

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Its goal is to make vision care simpler, easier, and more accessible. The company maintains the culture established by 1-800 Contacts and develops products and businesses focused on putting customers first. The CRM Marketing Specialist helps plan and execute seasonal and promotional campaigns that reach customers and contribute to revenue and retention. The role uses historical performance and testing to improve customer engagement across email, SMS, push, and storefront experiences. It works with CRM leaders and cross-functional partners to translate marketing priorities into briefs, coordinated timelines, and recommendations. The position requires working onsite at SeekWell's Draper, Utah headquarters.

Requirements

At least 1 year of experience in digital marketing, CRM, or a related field.
Experience planning and executing marketing campaigns, including A/B testing, reviewing results, and making recommendations based on findings.
Strong analytical thinking and curiosity, including the ability to identify campaign performance patterns and work with analytics partners to evaluate results.
Exceptional attention to detail and ownership of campaign accuracy, documentation, and follow-through.
Experience collaborating across teams, building productive relationships, and keeping stakeholders aligned as priorities and timelines shift.
Strong organizational and project coordination skills, with the ability to manage multiple campaigns and deadlines.
Clear written and verbal communication skills, including the ability to write useful briefs and explain findings and next steps.
Familiarity with customer segmentation, marketing automation tools such as Braze, and customer data platforms; willingness to learn new tools and processes.
Ability to work onsite at the Draper, Utah headquarters.

Nice To Haves

Experience in ecommerce or a direct-to-consumer business.

Responsibilities

Maintain the seasonal and promotional campaign calendar, develop campaign briefs, and coordinate deliverables, reviews, and approvals with design, marketing operations, analytics, and product owners.
Keep partners aligned on campaign objectives, dependencies, and deadlines.
Partner with storefront, merchandising, insurance, and cross-sell teams to incorporate relevant priorities into CRM outreach and create a cohesive customer experience.
Work with the integrated brand campaign manager during three peak sessions annually.
Review past campaigns to identify trends, unanswered questions, and opportunities to improve performance.
Propose and coordinate A/B tests with clear hypotheses and success measures; partner with analytics to interpret results and recommend next steps.
Document and share findings to inform future campaigns and more personalized messaging, audience targeting, timing, and channel decisions.
Use customer data and available platform tools to help define campaign audiences.
Partner with marketing operations to validate targeting, messaging, offers, links, and send timing before launch.
Coordinate changes to scheduled CRM outreach around holidays and promotional events, aligning on timing, customer contact frequency, and potential conflicts.
Keep calendars and documentation current.
Monitor campaign performance with analytics partners, communicate results and recommendations, and maintain organized briefs, test records, decisions, and process documentation.