Senior CRM Marketing Specialist

Sprouts Farmers Market•Phoenix, AZ

About The Position

The Senior CRM Marketing Specialist executes CRM strategies and day-to-day operations to drive customer engagement and retention at Sprouts. The role builds and manages campaigns and customer lifecycle journeys, maintains customer database health, and identifies opportunities to improve campaign performance. It supports campaign measurement and reporting, applies customer segmentation and personalization strategies, and partners with internal and external stakeholders to implement recommendations. The ideal candidate is a data-driven analytical thinker with a track record of successful CRM campaigns. The position requires technical proficiency in CRM campaign execution, testing, compliance, reporting, and collaboration across creative, data, analytics, and other teams.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
2–3+ years of experience in CRM marketing.
Advanced skills in MS Office and project management tools.
Understanding of marketing-related metrics and KPIs.
Ability to apply critical thinking and problem-solving to optimize marketing programs.
Strong technical knowledge, including HTML, Webhooks, and Liquid Syntax.
Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Strong analytical skills and experience using data to inform and drive decision-making.
A proven track record of executing successful CRM campaigns.

Nice To Haves

Experience with the Braze platform.
Asana experience.
Graphic design experience.

Responsibilities

Execute CRM strategies and tactics to drive customer engagement and retention.
Build and execute CRM campaigns and customer lifecycle journeys, and identify optimization opportunities, including customer segmentation strategies.
Execute A/B testing strategies to optimize marketing content and campaigns.
Use CRM platforms and coding languages to ensure the technical feasibility of journeys and dynamic content.
Test and quality-assure all CRM campaign activity.
Monitor and manage email deliverability and SMS compliance.
Implement and provide input on CRM account growth strategies.
Troubleshoot delivery issues, excessive bounce rates, and significant unsubscribing.
Manage the CRM calendar and help lead cross-functional content planning and reporting meetings; project-manage the CRM campaign calendar and stakeholders.
Coordinate with creative teams to develop compelling CRM content.
Partner with Data and Analytics teams and implement personalization strategies based on customer preferences and behaviors.
Analyze reports, campaign performance, and customer data to identify trends and opportunities to optimize customer engagement.
Develop and maintain relationships with key stakeholders, including vendors and internal partners.
Stay up to date with CRM marketing trends and best practices.
Maintain professional and technical knowledge by attending educational workshops.
Ensure compliance with the CAN-SPAM Act and other applicable regulations and best practices.

Benefits

Competitive pay.
Sick time plan for supporting the employee's or immediate family's health.
Vacation accrual plan.
Opportunities for career growth.
15% discount for the employee and one other family member in the household on Sprouts purchases.
Flexible schedules.
Employee Assistance Program (EAP).
401(k) retirement savings plan with a company match.
Company-paid life insurance.
Contests and appreciation events throughout the year.
Bonus based on company and/or individual performance, subject to eligibility requirements.
Medical, dental, and vision coverage, subject to eligibility requirements.
Health Savings Account with company match, subject to eligibility requirements.
Pre-tax Flexible Spending Accounts for healthcare and dependent care, subject to eligibility requirements.
Company-paid short-term disability coverage, subject to eligibility requirements.
Paid parental leave for mothers and fathers, subject to eligibility requirements.
Paid holidays, subject to eligibility requirements.
DailyPay access for eligible employees to transfer earned wages before payday at no extra cost.