Marketing CRM Administrator

Brigham Young University•Provo, UT

2d•Onsite

About The Position

The Marketing CRM Administrator supports the Director of Marketing & Communications by managing and optimizing CRM and marketing automation tools for BYU’s Enrollment Services Division. The role ensures communications align with BYU Brand Guidelines, office style standards, and the Division’s marketing architecture. It owns system administration, reporting, compliance, and user support to enable effective, data-informed marketing and communication efforts. The administrator works with Business Analysts, OIT, vendors, campus offices, and other stakeholders to maintain CRM data and integrations, build and optimize automated campaigns, troubleshoot systems, produce performance insights, and support integrated marketing strategies. The role also maintains brand consistency and compliance, provides training and user support, pursues professional development, and contributes to the University’s mission and service standards.

Requirements

Firm commitment to the mission of BYU.
Bachelor’s degree in marketing or communications and 2 or more years of experience in CRM management in higher education marketing and outreach, or an equivalent combination of experience and education.
Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, and reporting.
Experience with Marketing Cloud tools, including Email Studio, Journey Builder, and Automation Studio.
Strong understanding of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with applicable regulations such as CAN-SPAM and A2P messaging.
Ability to maintain and audit large datasets, protect confidential information, and analyze CRM performance data.
Strong troubleshooting, communication, training, and user-support skills.
Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
Commitment to professional development and staying current with CRM and marketing automation trends.
Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist Certification, or ability to obtain both within six months of hire.
Salesforce Marketing Cloud Administrator Certification, required or obtainable within 12 months of hire.
Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend to be hired and remain in the position.
All employees are required to abide by the University’s Honor Code and Dress & Grooming Standards.

Nice To Haves

Experience writing and modifying SQL queries for segmentation and data management.
Experience in higher education CRM environments.

Responsibilities

Work with Business Analysts and OIT to maintain accurate, well-segmented audience lists and audit CRM data for accuracy and integrity.
Build, test, refine, and execute automated journeys and campaigns; monitor performance metrics and recommend optimizations.
Monitor system performance, alerts, and errors; troubleshoot issues and manage CRM communication tools and integrations with OIT and vendors.
Serve as the subject-matter expert on CRM tools and email and text communication compliance, advising on deliverability, performance, spam prevention, training, and effective adoption.
Create and analyze CRM and campaign reports, sharing insights to support optimization and decision-making.
Perform other duties as assigned by the Director of Marketing & Communications.
Partner with team members and campus offices to plan and execute integrated marketing and communication strategies.
Apply performance insights and stakeholder feedback to support strategic planning and continuous improvement.
Share project updates, learnings, and recommendations with stakeholders, and complete requests and projects in a timely, professional, and collaborative manner.
Maintain a unified voice and visual identity across communication platforms in alignment with university branding guidelines.
Ensure brand consistency and adherence to university policies, including copyright, FERPA, and NIL, across assigned materials.
Stay current on higher education issues affecting admissions and post-admissions marketing and communications.
Participate in professional development and maintain current understanding of communication programs, design tools, data systems, and emerging technologies.
Contribute to the University’s Mission, Vision, and Values; promote a positive image of Enrollment Services and the University; and adhere to University standards and policies.
Support the Executive Director of Enrollment Services and other University departments, relate well with University employees, and maintain good public relations by promptly handling service needs.
Represent Enrollment Services on University committees as assigned.

Benefits

BYU automatically contributes 8% to a 401(k) at no cost to the employee; BYU adds an additional 4% if the employee contributes 5% (rehire eligibility may vary).
13 paid holidays, 22 days of paid vacation, and 12 sick days accrued annually.
Employee assistance program available to the employee and members of their household.
Tuition benefits for employees and eligible family members.
Access to athletic facilities.
Excellent medical and dental benefits.
Short- and long-term disability benefits.
Paid parental and maternity leave.
Wellness Program.
Free on-campus parking.
Free UTA passes for employees, spouses, and qualified dependents.
Discounts at the BYU Store and for many BYU events.