Marketing CRM Administrator

Brigham Young University•Provo, UT

3d•$75,000 - $97,000

About The Position

The Marketing CRM Administrator supports the Director of Marketing & Communications by managing and optimizing CRM and marketing automation tools for BYU’s Enrollment Services Division. The role ensures communications align with BYU Brand Guidelines, office style standards, and Division marketing architecture. It is responsible for system administration, reporting, compliance, and user support to enable effective, data-informed marketing and communication efforts. The administrator partners with Business Analysts, OIT, team members, campus offices, stakeholders, and vendors to maintain CRM data and integrations, execute campaigns, resolve issues, and improve marketing performance. The position also supports brand consistency, protects confidential information, follows university policies, and contributes to the University’s mission and service needs. It reports to the Director of Marketing & Communications.

Requirements

Firm commitment to the mission of BYU.
Bachelor’s degree in marketing or communications and 2+ years of experience in CRM management in higher education marketing and outreach, or an equivalent combination of experience and education.
Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, and reporting.
Experience with Marketing Cloud tools, including Email Studio, Journey Builder, and Automation Studio.
Strong understanding of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with applicable regulations such as CAN-SPAM and A2P messaging.
Ability to maintain and audit large datasets, protect confidential information, and analyze CRM performance data.
Strong troubleshooting, communication, training, and user-support skills.
Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
Commitment to professional development and staying current with CRM and marketing automation trends.
Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist Certification, or ability to obtain both within six months of hire.
Salesforce Marketing Cloud Administrator Certification, required or obtainable within 12 months of hire.
Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend to be hired and remain in a position at BYU.
All employees are required to abide by the university’s Honor Code and Dress & Grooming Standards; successful candidates are expected to support and contribute to the university’s academic and religious missions.

Nice To Haves

Experience writing and modifying SQL queries for segmentation and data management.
Experience in higher education CRM environments.
Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, reporting, and Marketing Cloud tools such as Email Studio, Journey Builder, and Automation Studio.
Strong knowledge of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with regulations such as CAN-SPAM and A2P messaging; ability to maintain accurate, secure, and confidential data.
Strong analytical, troubleshooting, communication, and training skills, including the ability to interpret CRM performance data, resolve system and process issues, and support non-technical users.
Ability to manage multiple projects, meet deadlines, adapt to changing priorities, and stay current with CRM trends.

Responsibilities

Work with Business Analysts and OIT to maintain accurate, well-segmented audience lists and audit CRM data for accuracy and integrity.
Build, test, refine, and execute automated journeys and campaigns; monitor performance metrics and recommend optimizations.
Monitor system performance, alerts, and errors; troubleshoot issues and manage CRM communication tools and integrations with OIT and vendors.
Serve as the subject-matter expert on CRM tools and email and text communication compliance, advising on deliverability, performance, spam prevention, training, and adoption.
Create and analyze CRM and campaign reports, sharing insights to support optimization and decision-making.
Perform other duties as assigned by the Director of Marketing & Communications.
Partner with team members and campus offices to plan and execute integrated marketing and communication strategies.
Apply performance insights and stakeholder feedback to support strategic planning and continuous improvement.
Share project updates, learnings, and recommendations with stakeholders, and complete requests and projects in a timely, professional, and collaborative manner.
Maintain a unified voice and visual identity across communication platforms in alignment with university branding guidelines.
Ensure brand consistency and adherence to university policies, including copyright, FERPA, and NIL, across assigned materials.
Stay current on higher education issues affecting admissions and post-admissions marketing and communications.
Participate in professional development and maintain an up-to-date understanding of communication programs, design tools, data systems, and emerging technologies, including Marketing Cloud, Data Cloud, Adobe Creative Suite, social media platforms, and CRM tools.
Contribute to the University’s Mission, Vision, and Values; promote a positive image of Enrollment Services and the University; and adhere to University standards and policies.
Support the Executive Director of Enrollment Services and other University departments, relate well with University employees, and maintain good public relations by promptly handling service needs.
Represent Enrollment Services on University committees as assigned.

Benefits

BYU automatically contributes 8% to a 401(k) at no cost to the employee; BYU adds an additional 4% if the employee contributes 5% (rehire eligibility may differ).
13 paid holidays, 22 days of paid vacation, and 12 sick days accrued annually.
Employee assistance program available to the employee and household members.
Tuition benefits for employees and eligible family members.
Access to athletic facilities.
Medical and dental benefits.
Short- and long-term disability benefits.
Paid parental and maternity leave.
Wellness Program.
Free on-campus parking.
Free UTA passes for employees, spouses, and qualified dependents.
Discounts at the BYU Store and for many BYU events.