CRM Marketing Strategist

AAA Mid-Atlantic•Cincinnati, OH

1d•$76,195 - $118,921•Hybrid

About The Position

AAA Club Alliance is hiring a CRM Marketing Strategist to lead the strategy, coordination, and performance of its owned customer channels across multiple business lines. The role is the central point of coordination for CRM activity, aligning business priorities, customer insights, channel capabilities, and agency support to deliver targeted customer experiences. It focuses on improving customer engagement, retention, loyalty, conversion, and lifetime value while ensuring campaigns are measurable, prioritized, and aligned with brand, business, and regulatory requirements. The strategist advances CRM and owned-channel strategy across Travel, Insurance, Car Care, and other relevant business lines; translates the CRM vision into a practical roadmap and prioritized delivery plan; and represents CRM in cross-functional planning, campaign development, and senior stakeholder discussions. The position partners with an agency and internal teams to improve channel strategy, creative, personalization, execution, customer insight, and CRM effectiveness. The role owns the customer experience across relevant channels, which may include email, SMS, push notifications, direct mail, in-app messaging, and emerging digital experiences. It uses customer and campaign data to define performance measures, guide prioritization and investment, make recommendations, and support the development of segmentation, next-best-action, personalization, automation, and lifecycle marketing capabilities.

Requirements

8–10 years of progressive experience in CRM, lifecycle marketing, customer engagement, retention, or owned-channel marketing.
Demonstrated experience leading CRM strategy and execution within a complex, multi-product, or multi-business organization.
Strong understanding of owned channels and how they work together across the customer lifecycle.
Experience prioritizing competing requests and influencing stakeholders with different commercial objectives.
Strong data literacy, including experience with customer data, segmentation, campaign measurement, testing, and performance reporting.
Experience developing personalized, automated, and triggered customer journeys.
Proven ability to translate data and customer insight into clear marketing actions.
Track record of building collaborative agency relationships, creating effective briefs, assessing recommendations, and holding internal and external teams accountable for results.
Experience working with creative, analytics, technology, product, compliance, and business teams.
Strategic thinking combined with comfort engaging in executional detail.
Strong commercial judgment and customer orientation.
Confident decision-making, objective prioritization, and clear communication of trade-offs.
Strong stakeholder and agency relationship-management skills.
Ability to provide clear direction while enabling partners to contribute expertise and challenge established thinking.
Ability to represent CRM and constructively challenge senior stakeholders.
Highly analytical and curious, with the ability to turn complex data into clear recommendations.
Collaborative approach and effectiveness working across organizational boundaries.
Strong written and verbal communication skills, including the ability to create focused, actionable briefs.
Proactive, pragmatic approach and motivation to improve existing ways of working.
Passion for building high-quality customer experiences and CRM capabilities.

Nice To Haves

Familiarity with CRM platforms, marketing automation tools, customer data platforms, and related marketing technology.
Experience with the Salesforce ecosystem.
Experience in regulated industries, financial services, insurance, travel, or similarly complex environments.

Responsibilities

Advance CRM and owned-channel strategy across Travel, Insurance, Car Care, and other relevant business lines.
Translate the CRM vision into a practical roadmap and prioritized delivery plan.
Represent CRM and owned channels in cross-functional planning, campaign development, and senior stakeholder discussions.
Partner with the agency to translate business priorities into actionable CRM strategy, combining internal knowledge with external expertise.
Champion customer-first activity that supports commercial objectives, brand standards, and regulatory requirements.
Identify opportunities to improve customer engagement, retention, loyalty, conversion, and lifetime value.
Own the overall customer experience across relevant owned channels, potentially including email, SMS, push notifications, direct mail, in-app messaging, and emerging digital experiences.
Work with the agency to improve channel strategy, creative thinking, personalization, and execution.
Develop an understanding of customer data, audience structures, consent requirements, and measurement capabilities.
Partner with analytics, data, technology, product, and agency teams to improve customer insight and CRM effectiveness.
Define meaningful performance measures and use results to guide prioritization, optimization, and investment.
Turn campaign and customer data into actionable recommendations for CRM and the wider business.
Support the evolution of segmentation, next-best-action, personalization, automation, and lifecycle marketing capabilities.
Perform other duties as assigned.

Benefits

Competitive annual salary; starting base compensation is $76,195–$118,921.
Annual bonus eligibility.
Hybrid schedule with three days on-site weekly.
Comprehensive health benefits package, including medical, dental, and vision plan options.
Generous accrued paid time off, including 2+ weeks within the first year.
Eight paid holidays and paid company holidays.
401(k) plan with company match up to 7%.
Professional development opportunities and continual learning reimbursement up to $5,250 per year.
Paid parental leave of up to two weeks.
Paid time off to volunteer, company-sponsored volunteer opportunities, and one volunteer day per year.
Complimentary AAA Membership.
Health and Wellness Program.
Health Concierge Service.
Life insurance.
Short-term and long-term disability coverage.