Marketing Strategist

Acadia Healthcare • Franklin, TN

23h • Remote

About The Position

This internal- and external-facing role optimizes, recommends, and executes marketing strategies to increase awareness and growth and meet business objectives for Acadia and its brands. The Marketing Strategist collaborates with marketing teams and leadership, as well as facility staff and leadership, to deliver facility-level and service-line marketing initiatives effectively and efficiently. The role builds strong relationships, meets facility expectations, provides recommendations, and develops and optimizes marketing strategies at facility and service-line levels. It also applies insights from facility-level marketing projects and tasks across broader service lines to create scalable solutions and greater value. Work includes understanding, communicating, and recommending strategy optimizations, implementing digital and traditional marketing strategies, and managing related marketing projects and tasks. Strong expectation management, verbal and written communication, reliability, and the ability to understand and present complex strategies are essential.

Normal hours are 8 a.m. to 5 p.m., Monday through Friday, although schedules may vary according to business needs. Availability outside normal business hours is required. The role is remote, with typical office working conditions and travel of up to 10%.

Requirements

• Bachelor’s degree in marketing or a related field.
• At least 3 years of experience in a marketing coordinator, account management, or customer service-type role.
• At least 3 years of experience working with or presenting complex data analysis and strategy optimization.
• At least 3 years of experience creating and executing marketing strategies.
• At least 3 years of experience managing traditional or digital marketing campaigns.
• 1–3 years of experience in social media management, including content creation.
• Self-motivated, with strong organizational skills and attention to detail.
• Flexibility and eagerness to identify, learn, and use new and changing technologies.
• Ability to manage multiple tasks and projects simultaneously within inflexible time frames and adapt to frequent priority changes.
• Ability to present formally and informally to small and large audiences.
• Ability to handle sensitive and proprietary data professionally while maintaining confidentiality.
• Ability to work within organizational policies, procedures, and practices.
• Effective written and verbal communication with individuals at all organizational levels, internally and externally.
• Proficiency in Microsoft Office.
• English proficiency sufficient to communicate and present complex concepts.
• Ability to perform essential job functions with or without reasonable accommodation.
• Ability to sit and stand intermittently for 8 to 10 hours a day.
• Regular and predictable attendance.
• Ability to speak to a medium-sized audience with or without a microphone.
• Ability to use standard office equipment, including a telephone and computer keyboard.
• Ability to work under pressure with near-100% accuracy while meeting inflexible deadlines and to maintain composure in urgent or high-pressure situations.
• Ability to travel up to 10% of the time, including flying and driving rental cars, and transport personal suitcases and a computer weighing approximately 25 pounds.

Nice To Haves

• Experience with WordPress or a similar content management system.
• 1–3 years of experience in paid search, SEM, and paid social advertising.
• 1–3 years of experience in email marketing.

Responsibilities

• Optimize existing marketing strategies at facility and service-line levels.
• Develop and optimize new marketing strategies at facility and service-line levels.
• Provide marketing recommendations aligned with facility and service-line goals.
• Develop and execute comprehensive marketing campaigns aligned with facility and service-line goals.
• Create recommendations and solutions, meet timelines, and communicate effectively.
• Communicate and coordinate tasks and projects with a variety of audiences.
• Execute internal and external marketing tasks to achieve service-line goals.
• Provide internal and external updates, guidance, and training on marketing efforts.
• Identify and understand issues and opportunities to support continuous quality improvement.
• Collaborate on digital marketing initiatives; pivot quickly, prioritize, and manage multiple priorities.
• Facilitate staff training on marketing activities and related topics.
• Oversee internal processes and/or focus areas for assigned facilities and service lines.

Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) plan with company match.
• Paid time off and recognized holidays.
• Company-paid basic life and AD&D insurance.
• Employee Assistance Program and mental wellness resources.
• Opportunities for professional growth and advancement within Acadia’s nationwide network.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level