Lead Marketing Strategist

Principal Financial Group • Des Moines, IA

2d • Remote

About The Position

The Lead Marketing Strategist connects customer needs, market insights, and business priorities to develop messaging and content strategies that help audiences understand complex products and solutions. The role partners across marketing and the business to understand audiences, develop positioning and messaging, and turn complex ideas into clear, relevant stories, then helps bring those stories to life through content and go-to-market initiatives. Customer, competitive, and market insights are used to strengthen solution positioning and identify opportunities to evolve marketing.

Success requires curiosity, strategic thinking, storytelling, and collaboration. The strategist helps teams understand what to say and why it matters to customers, strengthening the connection between customer insight, business strategy, and go-to-market stories. The position is remote, as indicated by the job posting's LinkedIn Remote hashtag.

Requirements

• A bachelor's degree (BS or BA) or equivalent.
• 10+ years of related marketing experience resulting in advanced knowledge of the marketing profession and modern marketing strategies.
• Demonstrated experience building and implementing strategic marketing programs that deliver strong results.
• Experience developing positioning, messaging, and content strategies for complex products, solutions, or audiences.
• Ability to translate data and analytics into meaningful implications and actionable marketing strategies.
• Advanced strategic and critical thinking skills, with the ability to connect customer needs, market insights, and business priorities.
• Ability to simplify technical or complex information and turn it into compelling, audience-focused stories.
• Strong influence and informal leadership skills, with the ability to bring stakeholders together around a clear strategy and consistent message.
• Thorough understanding of the customer journey, competitive landscape, market opportunities, and customer experience.
• Experience partnering across teams, including with creative teams or agencies, to bring strategies and stories to life.
• Ability to manage complex initiatives, competing priorities, and deadlines.

Nice To Haves

• Experience within financial services, retirement, asset management, or another complex industry.

Responsibilities

• Develop positioning, messaging, and content strategies grounded in customer needs, market insights, and business priorities.
• Translate complex products, solutions, and concepts into clear, compelling, audience-focused stories.
• Partner across marketing and the business to understand audiences and align stakeholders around strategic direction and messaging.
• Apply customer, competitive, and market research to inform marketing strategies and identify opportunities.
• Partner with creative teams and agencies to translate strategy into effective experiences and content.
• Lead through influence, bringing stakeholders together around clear strategies, priorities, and messages.
• Manage complex projects and competing priorities while maintaining strategic focus.
• Explore innovative approaches to marketing, including thoughtful opportunities to apply AI where it can improve the work.

Benefits

• Non-sales positions have the opportunity to participate in a bonus program.
• Flexible Time Off (FTO) with pay for vacation, personal time, or short-term illness; salaried employees do not accrue a bank of time off and there is no set number of days provided.
• Pension eligible.
• Comprehensive, competitive benefit offerings to support physical, financial, and social well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior