Lead Marketing Strategist, Events

Hagerty

5d•Remote

About The Position

As a Lead Marketing Strategist, Events, you will develop marketing strategy and execute campaigns for Hagerty’s experiential brand activations, including its U.S. signature events RADwood, The Amelia, and Greenwich Concours. You will collaborate with cross-functional teams, provide creative direction, oversee product campaigns, and align work with business goals. The role focuses on generating demand, improving customer acquisition and retention, using data and analytics for continuous improvement, and achieving agreed-upon ROI. The position is open to U.S. remote work. Team members living within 20 miles of Hagerty’s Traverse City headquarters follow a hybrid schedule and work from the office three days per week. Occasional travel may be required for campaign launches, partnership meetings, or cross-market collaboration. Depending on applicability, the role may also involve responsibilities related to public-company requirements and internal controls for SOX-compliant roles.

Requirements

Advanced knowledge of marketing strategy, campaign execution, and performance optimization across digital and physical channels.
Proven ability to independently plan, execute, and optimize multi-channel marketing campaigns with direct business impact.
Strong understanding and application of performance-based marketing strategies.
Analytical ability and experience with performance metrics, experimentation, and data-driven marketing decisions.
Excellent written and verbal communication skills, including the ability to clearly explain strategy, campaign rationale, and performance insights to cross-functional partners.
Strong project coordination skills and ability to manage multiple work streams across teams and business units simultaneously.
Self-motivated and proactive, with creative and critical thinking abilities.
Experience with digital marketing platforms, tools, and best practices.
Collaborative approach and ability to influence through expertise, data, and sound business-case development.
Proficiency in project management across multiple teams and stakeholders.
Growth mindset, openness to feedback and continuous improvement, and an interest in keeping current with marketing techniques and best practices.
Familiarity with public-company requirements, including Sarbanes-Oxley and key regulations, if applicable to the role.

Nice To Haves

Experience in the insurance, financial services, or automotive industry.
Experience planning and coordinating events for brands and/or direct-to-consumer products or activations.
Background in product management or product marketing, including contributing to feature and channel strategy.
Familiarity with marketing analytics platforms, CRM tools, or marketing automation systems.
Bachelor’s degree in marketing, communications, business, or a related field.

Responsibilities

Execute and optimize marketing strategies to drive awareness, customer acquisition, and retention.
Lead the ideation, planning, execution, refinement, and reporting of product campaigns in collaboration with cross-functional partners.
Analyze campaign performance data, identify trends and insights, and recommend adjustments to improve effectiveness and ROI.
Implement and oversee A/B testing, analytics, and SEO optimization.
Stay current on marketing trends, techniques, and best practices, and share relevant insights with the team.
Assist with monitoring and managing campaign marketing budgets, tracking spend against approved plans.
Recommend changes to marketing processes, tools, and workflows to improve efficiency and campaign performance.
Coordinate with product, creative, data, and channel partners to align initiatives with business objectives and maintain consistent messaging.
Build strategic partnerships, engage third-party partners, and lead initiatives to increase brand awareness, expand marketing channels, and drive revenue growth.
Partner with insights and data analytics teams to develop and apply frameworks for measuring and optimizing marketing performance.
For applicable SOX-compliant roles, design, execute, and document assigned internal controls and attest to the completeness, accuracy, and compliance of relevant financial reporting data.