Lead - Client Marketing Strategist

Bread Financial•Columbus, OH

6d•$112,400 - $224,900•Hybrid

About The Position

The Lead - Client Marketing Strategist develops and implements client-facing marketing and loyalty strategies for assigned portfolios to drive incremental, profitable results and achieve financial targets. The role combines data-driven insights, established marketing strategies, and client-partner expertise to create holistic marketing calendars that deliver value for cardmembers, brand partners, and Bread Financial. The position supports portfolio volume forecasts and budget tracking, shapes internal and external strategic partnerships, identifies growth opportunities, and creates and manages annual marketing plans, calendars, campaign performance materials, and budget forecasts. It ensures adherence to bank compliance standards and collaborates across teams. The role reports to a Senior Manager and above and has no direct reports. The work environment is a normal office environment, with remote or hybrid work arrangements. Associates within 60 miles of a posted Bread Financial location are required to work in the office 3 to 4 days per month. The position requires the ability to communicate and hear, talk, remain seated in a stationary position, type and write, and maintain focus in a high-pressure or fast-paced environment. The listed salary range is $112,400 to $179,900, with location-specific ranges for California, Colorado, New York, Washington, Maryland, Washington DC, Illinois, New Jersey, Vermont, Ohio, Maine, Connecticut, and Virginia. Actual base pay may depend on work location, education, experience, and skills. Applicants must be authorized to work in the United States full time without current or future sponsorship.

Requirements

High school diploma or GED.
8–10 years of experience in marketing strategy, marketing segmentation, credit/payments, managing test and control, analyzing marketing campaign data, or related experience.
Skills in strategy development, data analysis and interpretation, test marketing, business storytelling, brand positioning, relationship management, fund marketing, marketing analytics, marketing strategies, client management, and portfolio operations.
Must be authorized to work in the United States full time without current or future sponsorship.

Nice To Haves

Bachelor’s degree in Marketing, Finance, Project Management, Business Management, or a related field.

Responsibilities

Develop and implement client-facing marketing and loyalty strategies that drive incremental, profitable results and achieve financial targets; ensure compliance with bank standards and collaborate across teams.
Develop joint marketing funds and support ongoing campaign reviews, using industry insights to guide strategy.
Support annual volume forecasts for assigned portfolios, track performance against budget, and advise on strategy changes to achieve the annual budget.
Manage internal and external strategic partnerships to influence marketing strategy and execution, escalating roadblocks to the Senior Manager.
Work with the broader MCOE to identify and conceptualize growth opportunities for assigned portfolios using data insights, competitive research, and industry best practices.
Develop and manage internal and client-facing materials, including annual marketing plans, marketing calendars, campaign performance materials, and budget forecasts.

Benefits

Medical and prescription drug coverage for eligible associates and eligible family members.
Dental insurance.
Vision insurance.
Basic and optional life insurance.
Supplemental medical plans.
Short- and long-term disability coverage.
Six weeks of 100% paid parental leave for eligible parents after a 180-day waiting period.
401(k) plan with immediate enrollment eligibility.
11 paid holidays.
Flexible Time Off (FTO) program.
Paid Sick and Safe Time (80 hours for associates outside Illinois; Illinois associates receive 40 hours of Illinois PSST and 40 hours of Illinois Paid Leave).
Opportunity to purchase company stock during offering periods in June and December.
Annual incentive bonus based on individual and company performance.
Career development opportunities.