Marketing Strategist

Hy-Vee, Inc.•Grimes, IA

23h

About The Position

The Marketing Strategist develops and executes integrated marketing plans that drive awareness, engagement, and sales for assigned campaigns and programs. The role bridges strategy and execution by translating brand and business objectives into actionable campaign plans, guiding campaigns from brief through launch, and measuring results to inform future recommendations. The Strategist partners with creative teams and cross-functional stakeholders to turn insights into results.

Requirements

Two to four years of marketing experience.
Commitment to the Hy-Vee mission and willingness to promote the company's values.
Strong strategic thinking and ability to turn insights into actionable plans.
Excellent written and verbal communication skills, including creative brief writing and presenting to leadership.
Analytical skills and ability to interpret campaign data and make recommendations.
Ability to manage multiple projects, influence without direct authority, and meet deadlines.
Strong project management and problem-solving skills, with a detail-oriented, self-starting approach in a fast-paced environment.
Growth mindset, results orientation, customer focus, and professionalism.
Ability to maintain confidentiality of sensitive information, including advertising rates, pricing information, marketing plans, and store sales.
Ability to communicate effectively in writing and verbally.
Ability to operate standard office technology, including computers and telephones.
Ability to review and analyze documents and data on screen.
Ability to occasionally transport materials weighing up to 10 pounds.
Ability to occasionally visit retail locations and warehouse facilities, which may require standing, walking, and navigating store or warehouse environments.

Nice To Haves

Bachelor's degree in marketing, communications, business, or a related field.
Experience in campaign planning, development, execution, or management.

Responsibilities

Develop marketing strategies and integrated campaign plans for assigned initiatives, including seasonal campaigns, promotions, and brand programs.
Translate enterprise, brand, and merchandising priorities into campaign objectives, target audiences, key messages, and channel mixes.
Contribute campaign recommendations, timing, and budget input to annual and quarterly marketing planning.
Write creative briefs defining objectives, customer insights, messaging, deliverables, and success metrics.
Lead assigned campaigns from concept through launch, ensuring quality, brand alignment, and on-time delivery.
Partner with channel owners to activate campaigns across email, app, web, social, paid media, and in-store environments.
Guide marketing coordinators on campaign timelines, materials, and store communications.
Establish campaign KPIs and track performance against goals.
Prepare post-campaign recaps summarizing results, key learnings, and recommendations.
Identify optimization opportunities and support test-and-learn initiatives to improve marketing effectiveness.
Monitor customer trends, competitive activity, and industry best practices to inform campaign strategy.
Use customer data and research to sharpen targeting, messaging, and offer strategy.
Serve as the day-to-day marketing contact for assigned business partners, including merchandising, digital, loyalty, and agency teams.
Present campaign plans, status updates, and results to the Marketing Director and other business leaders.
Collaborate with creative, media, and store operations teams to support seamless execution across touchpoints.