Sr. Social Media Manager

Raptor Marketing•New York, NY

1d•Remote

About The Position

Raptor is an independent youth and community marketing agency working across North America, Europe and APAC. The Sr. Social Media Manager will establish and lead Raptor North America’s social practice, shaping its vision, proposition, service model and commercial growth. The role turns Raptor’s ambassador, creator and community activity, user-generated content and cultural insight into platform-native strategies, always-on content systems and campaigns. It also connects social work with experiential activations so they are amplified before, during and after live events. The successful candidate will lead social strategy, organic content, community management, production and paid amplification; serve as the senior social voice for the North American team; and advise and present to senior clients. The role works across client services, community, strategy, creative, experiential, production and media teams in the US and wider Raptor network. It includes coaching junior social professionals and building the US social team and partner network over time. This is a full-time, permanent position for a US-based candidate, with a preference for the Pacific Time zone. The role involves flexible collaboration around client, campaign and team needs, regular remote collaboration across time zones, regular in-person time for priority meetings and work, and occasional US or international travel. Start date is to be agreed. Salary is $90,000–$110,000, to be agreed based on experience and role scope.

Requirements

At least five years’ experience in social media, preferably within a successful social-first, creative or integrated agency.
A strong portfolio of culturally relevant social work for recognised consumer brands.
Proven experience developing and presenting social strategies that connect audience insight, creativity and commercial objectives.
Hands-on understanding of organic social, community management, content production and paid social amplification.
Experience briefing and overseeing creators, designers, photographers, filmmakers, editors and production partners.
A record of growing accounts, contributing to pitches or helping sell new social work.
Experience managing budgets, scopes, resourcing and delivery across multiple client accounts.
Experience leading or developing people, with the ambition to build a high-performing social team.
Strong understanding of youth culture and Gen Z, including trends, brand engagement and differences in behavior across platforms.
Ability to turn cultural shifts, trends and audience behavior into credible, brand-relevant opportunities.
Entrepreneurial and commercially minded approach, with interest in building a capability, defining its product and processes, developing a team and demonstrating value through results.
Ability to work flexibly with the North American team and collaborate remotely across time zones.

Nice To Haves

Experience creating content around technology products and trends.
Understanding of youth culture, communities, creators and experiential marketing.
Based in the Pacific Time zone.

Responsibilities

Define Raptor’s social proposition, service model, pricing and roadmap, with community at its heart.
Create and sell insight-led social strategies for existing clients, pitches and new-business opportunities.
Own channel and platform strategies across TikTok, Instagram, YouTube, LinkedIn and relevant emerging platforms.
Build always-on content systems that turn community activity and user-generated content into a reliable publishing pipeline.
Set standards for sourcing, permissions, rights management, brand safety and responsible use of user-generated content.
Lead social planning for experiential activations, including amplification before, during and after events.
Oversee content calendars, creative briefs, reactive content, branded shoots, short-form video and platform-native production.
Connect organic performance with paid amplification, working with specialists on audiences, budgets, testing and optimisation.
Develop community-management playbooks for tone of voice, engagement, moderation, escalation and social customer care.
Use social listening, platform analytics and cultural intelligence to identify trends, audience needs and creative opportunities.
Define KPIs and reporting frameworks for reach, engagement, community growth, content performance and business impact.
Lead senior client presentations, workshops, proposals, campaign reviews and ongoing growth conversations.
Support content creation and management for Raptor’s owned and operated social channels.
Build the US social team and partner network, identifying the capabilities needed across strategy, creative, community, production and paid media.
Manage scopes, budgets, resources, timelines, quality and profitability across the social portfolio.
Provide direction, coaching and support to junior social professionals and help develop the wider team.