Sr. Social Media Manager

MasterClass

13h•$142,000 - $170,000•Remote

About The Position

MasterClass is seeking a Senior Social Media Manager to shape how the company appears across social media, with particular focus on bringing MasterClass Certificates to life for professional audiences. The role owns the end-to-end organic social strategy and execution for Certificates, from campaign kickoff and creative development through launch, optimization, and ongoing storytelling, while also contributing to evergreen and broader brand social initiatives. This is a collaborative, hands-on position combining strategic planning with execution. The manager partners with Creative, Marketing, GTM, and other teams to build social programs that grow engaged audiences, strengthen the MasterClass brand, and use performance insights to improve content. The role will also help define how AI can evolve social workflows and the creative process. MasterClass is a remote-first workforce with collaborative workspaces in San Francisco and Kitchener, Ontario. This role is open to applicants in specified U.S. states and Ontario or British Columbia, Canada. The posted salary range is $142,000–$170,000 USD for NYC/CA/WA, with geographic differentials potentially applicable. The company also offers equity and comprehensive benefits, including medical, dental, vision, and flexible PTO.

Requirements

At least 7 years of experience owning organic social for a recognized brand, including building and growing engaged audiences.
Deep expertise across LinkedIn, Instagram, and YouTube, particularly LinkedIn and content for professional audiences.
Ability to work across both strategy and hands-on execution.
Ability to use social performance and audience insights to inform content, formats, and strategy.
Strong cross-functional collaboration skills and ability to thrive in fast-paced environments.
Stay close to internet culture and trends and translate them into relevant, brand-appropriate content.

Responsibilities

Own organic social strategy and execution for MasterClass, from campaign kickoff and content development through launch, publishing, and optimization.
Develop and manage social content primarily across LinkedIn, Instagram, and YouTube, tailoring creative and storytelling to each platform and audience.
Partner with Creative, Marketing, GTM, and other cross-functional teams to develop social concepts and integrate social into campaign planning and execution.
Use social performance data and audience insights to refine content, formats, and channel strategy, and communicate learnings and recommendations to stakeholders.
Contribute to evergreen and ad-hoc MasterClass social initiatives.
Help develop AI-enabled frameworks and workflows to make the social organization more creative, effective, and efficient.