Social Media Manager

Pillsbury Winthrop Shaw Pittman • Miami, NY

10d

About The Position

The Social Media Manager oversees the development and execution of social media strategy across the firm’s social media channels. The role develops platform-specific content, advises Pillsbury partners and personnel on expanding online networks and growing mind, and tracks and measures performance. The position collaborates with department leaders and marketing and business development colleagues to align social efforts with business goals and integrated campaigns. It also establishes channel strategies, audience priorities, and content pillars; maintains social media policies, editorial standards, and asset libraries; manages editorial calendars and content roadmaps; advises lawyers on LinkedIn profile optimization and content; monitors social conversations and developments affecting the firm and its clients; measures performance and recommends improvements; and scopes and deploys paid social campaigns.

Requirements

• At least 5 years of social media experience, preferably in a B2B environment.
• Deep familiarity with social media channels and trends, particularly LinkedIn.
• Disposition to engage with firm stakeholders across titles, practices, and locations.
• Strong project management skills.
• Keen judgment and a keen eye for detail.
• Ability to sit and stand for extended periods.
• Ability to lift up to 25 pounds.

Responsibilities

• Collaborate with department leaders to develop and implement social media strategy aligned with business goals.
• Partner with marketing and business development colleagues to shape and implement integrated campaigns.
• Define social channel strategies, audience priorities, and content pillars, including use of employee advocacy tools.
• Maintain firmwide social media policies, editorial standards, asset libraries, and individual best practices.
• Own and manage editorial calendars and content roadmaps.
• Advise firm lawyers on personal LinkedIn usage, including profile optimization and content strategies to encourage greater participation.
• Monitor broader social conversations, news developments, and other issues affecting the firm and clients to identify potential issues or opportunities.
• Define and measure KPIs, track performance across channels, and provide insights and recommendations to advance social media efforts.
• Scope and deploy paid social campaigns, including targeting, testing, and budgeting.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed