Social Media Manager
About The Position
As the Social Creative Manager at Zendesk, this role helps define social-first creative for a global technology brand. It turns company priorities, customer stories, product news, thought leadership, and industry conversations into engaging, platform-native content for channels including LinkedIn, X, and YouTube. The position combines creative thinking, editorial judgment, and hands-on production to build credibility with AI decision-makers and other audiences while supporting B2B growth objectives. The role sits within Zendesk’s brand and content organization and partners with brand, editorial, product marketing, customer marketing, field marketing, PR, and executive communications. It produces social content for both Zendesk and its executives, including graphics, carousels, animations, short-form video, social copy, and executive thought leadership. The role also explores AI-powered creative tools while maintaining originality, authenticity, accuracy, and quality. The successful candidate owns assigned creative projects from brief through production, feedback, approvals, and delivery; manages timelines and deliverables; and uses social performance insights, creative testing, and audience feedback to improve content. Zendesk describes its working model as hybrid, with employees coming together in person at an office and working remotely for part of the week.
Requirements
- At least 7 years of overall marketing, communications, journalism, or content experience, including at least 5 years focused on social media or digital content.
- Demonstrated experience creating social content for a B2B, technology, AI, SaaS, or similarly complex brand.
- A portfolio demonstrating strong social writing and hands-on creation of graphics, carousels, and short-form video.
- Strong command of design and video editing tools such as Canva, Adobe Creative Cloud, or equivalent.
- Exceptional writing, editing, and storytelling skills, including adapting voice and format for executives, audiences, and platforms.
- Experience developing executive social content or thought leadership, with the judgment to make it credible and personal.
- Ability to monitor competitive activity and emerging conversations and turn relevant moments into timely content.
- Strong creative judgment and a practical, resourceful approach to producing high-quality work on tight timelines.
- Comfort working with senior leaders and cross-functional partners in a fast-moving, matrixed organization.
- Ability to use social analytics and audience feedback to improve content effectiveness.
- AI fluency, including thoughtful use of AI tools for ideation and production and careful review for accuracy, voice, and quality.
- BA/BS degree required.
Responsibilities
- Lead ideation and hands-on production of original, social-first content for Zendesk’s owned channels, primarily LinkedIn, X, and YouTube.
- Develop creative concepts for product launches, brand campaigns, customer stories, industry conversations, and other priority moments.
- Design and produce social-first graphics, carousels, animations, short-form videos, and other visual content from concept through final delivery.
- Write and collaborate on social copy, hooks, scripts, captions, and creative treatments that support visual storytelling.
- Make complex topics such as AI, automation, and service accessible and engaging through content.
- Adapt larger brand campaigns into creative tailored to each social platform.
- Partner with internal designers, video producers, and external creative resources on complex production needs.
- Apply knowledge of social culture, platform trends, emerging formats, and audience behavior to creative work.
- Pitch distinctive ideas, identify timely and culturally relevant opportunities, and experiment with formats and storytelling approaches.
- Explore and apply AI-powered tools across design, video, ideation, and production while maintaining creative judgment and quality standards.
- Develop creative concepts and assets for Zendesk’s executive social presence, translating executive perspectives and thought leadership into visual and multimedia content.
- Support executive video content through creative concepts, scripts, editing, and repurposing longer conversations into social clips.
- Collaborate with the Senior Social Media & Influencer Manager to turn social strategy and business priorities into creative concepts and deliverables.
- Partner with Brand, Product Marketing, PR, Communications, and other stakeholders on social creative for launches, campaigns, and events.
- Own creative projects from brief through production, feedback, approvals, and final delivery.
- Manage timelines and deliverables while balancing planned initiatives with timely content opportunities.
- Coordinate with the broader social team so creative aligns with publishing schedules, platform best practices, and audience needs.
- Use social performance insights, creative testing, and audience feedback to refine content.
- Support more original and platform-native social creative, compelling launch and campaign concepts, faster production, stronger executive storytelling, regular testing of new approaches, and measurable performance.
Benefits
- The position may be eligible for bonus, benefits, or related incentives.
- Hybrid working model with flexibility to work remotely for part of the week.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
