Sr. Manager, Product Marketing

Boats Group • Miami, FL

19h • Hybrid

About The Position

Boats Group is seeking a Senior Product Marketing Manager to lead product positioning, go-to-market strategy, and marketing initiatives across its portfolio of brands: Boat Trader, YachtWorld, boats.com, and YachtCloser. The role works closely with Product, Sales, Sales Enablement, and Marketing to translate product capabilities into compelling customer benefits, drive product adoption, and support revenue growth. The ideal candidate is a strategic thinker and hands-on marketer with creativity, commercial awareness, and a strong understanding of technology and AI.

The role develops product positioning, messaging, and value propositions; leads go-to-market strategies and launches; and partners with Product teams on roadmaps, customer needs, and adoption opportunities. It also supports customer-facing teams with product messaging, sales materials, training, and commercial initiatives, and develops integrated marketing campaigns, webinars, demonstrations, and educational programs.

The Senior Product Marketing Manager leverages AI and automation to improve marketing efficiency, content development, research, and campaign effectiveness; communicates AI-driven product capabilities as customer benefits; and tracks performance and adoption to optimize strategies and support revenue growth. The position is based in Miami, Florida, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.

Requirements

• At least 5 years of experience in product marketing or B2B marketing.
• Proven experience developing go-to-market strategies, product launches, and integrated marketing campaigns.
• Experience creating sales enablement materials and collaborating with Sales and Product teams.
• Excellent writing, presentation, communication, and project management skills.
• Experience with webinars, customer education, and digital marketing programs.
• Familiarity with AI-powered tools, marketing automation, CRM platforms, and analytics.
• Strong analytical skills and ability to connect marketing performance to business outcomes.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Nice To Haves

• Experience in technology, SaaS, digital marketplaces, or advertising.
• Marine industry knowledge.

Responsibilities

• Develop product positioning, messaging, and value propositions that communicate customer benefits and competitive differentiation.
• Lead go-to-market strategies and launches for new products, features, and commercial offerings.
• Partner with Product teams to understand roadmaps, customer needs, and opportunities to drive adoption.
• Monitor market trends, competitive offerings, and customer feedback to inform marketing strategies.
• Partner with the Director of Sales Enablement and Sales leadership to equip customer-facing teams with effective product messaging and materials.
• Create sales presentations, product collateral, competitive comparisons, FAQs, and other sales-support tools.
• Collaborate on product training, launches, and commercial initiatives that support acquisition, upselling, renewals, and retention.
• Develop and execute integrated product marketing campaigns across digital, email, content, and other channels.
• Plan customer webinars, product demonstrations, and educational programs to drive awareness and adoption.
• Support industry events, trade shows, and customer meetings with product messaging, presentations, and marketing materials.
• Partner with Content, Communications, and Creative teams on product announcements, campaigns, and customer communications.
• Use AI and automation to improve marketing efficiency, content development, research, and campaign effectiveness.
• Translate AI-driven product capabilities into clear, compelling customer benefits.
• Track product marketing KPIs, campaign performance, and customer adoption to optimize strategies and support revenue growth.

Benefits

• Hybrid work flexibility, with remote work Mondays and Fridays and in-office collaboration Tuesday through Thursday.
• Paid time off starting on the first day of employment, multiple paid holidays, a birthday off, and a year-end winter break.
• Four paid volunteer days annually.
• Miami office amenities including an electric sit/stand desk, dual monitors, a gym, and snacks and beverages.
• Medical, dental, vision, and life insurance.
• 401(k) plan with a 4% match.
• Commuter benefits, including free parking in the building garage and subsidies for train passes.
• Online training, live courses, and additional funds for courses, seminars, and certifications.
• Close-knit, team-centric atmosphere.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior