Sr Product Marketing Manager
About The Position
Revionics’ Senior Product Marketing Manager leads go-to-market strategy and execution for the company’s products and platform. The role translates product capabilities, innovations, and releases into clear value propositions that resonate with retail customers and drive business results. Working closely with Product Management, the manager plans and communicates releases, develops enablement resources, and drives ongoing go-to-market activities to increase awareness, adoption, and customer value. The role reports to the Product team and collaborates with Sales, Brand Marketing, and Customer Success, while working directly with retail partners to ensure effective positioning and messaging. This is a remote, U.S.-based position requiring fluent English, with up to 25% travel. The salary range is $91,000–$120,000, plus an incentive bonus. Starting salary may vary based on factors including position, location, education, training, and experience. Revionics offers a competitive total rewards package and benefits and programs based on eligibility.
Requirements
- At least 7 years of product marketing experience.
- Proven experience developing and executing go-to-market strategies, product launch plans, positioning, messaging, and sales enablement programs in close partnership with Product Management.
- Strong ability to translate complex technical and AI concepts into compelling, persona-specific messaging and executive-level presentations for diverse stakeholders.
- Collaborative leadership skills and the ability to build alignment across Product, Sales, Marketing, and Customer Success.
- Proficiency with modern AI tools and MS Office, and ability to use data to measure go-to-market effectiveness and optimize performance.
- Fluent English.
- Up to 25% travel is required.
Nice To Haves
- SaaS product marketing experience.
- Retail industry experience, strongly preferred.
- Bachelor’s degree in marketing, business, or a related field.
- Additional languages.
Responsibilities
- Lead and execute go-to-market strategies for product launches, platform updates, and ongoing marketing programs, aligning product capabilities with customer value and business objectives across cross-functional teams.
- Develop differentiated product positioning, value propositions, and customer personas, translating complex AI and technical capabilities into compelling stories for retail audiences.
- Partner with Product Management on release communications, feature highlights, and customer-facing enablement materials to drive product adoption.
- Equip Sales and Customer Success with resources, messaging, and training to support acquisition, upsell, and retention goals.
- Engage directly with retail partners, track industry trends, and analyze adoption performance data to refine go-to-market strategy and product positioning.
- Develop product usage and feature adoption reporting to inform product decisions and accelerate customer adoption.
- Own case studies and value messaging, establishing processes to keep them current across products, capabilities, retail segments, and geographies.
- Support content and activities for major annual events, including Sales Kickoff and NRF, and represent products and solutions to analysts, media, and other external audiences.
Benefits
- Competitive total rewards package.
- Discretionary incentive compensation may be awarded to eligible employees.
- Benefits and programs to meet employee needs, based on eligibility.
- Industry-leading training and development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
