Sr. Product Marketing Manager

eBay•San Jose, CA

1d•$154,800 - $206,700

About The Position

eBay’s Global Product Marketing team is seeking a strategic, cross-functional Product Marketing leader to drive seller acquisition, activation, and engagement for its C2C business. The role owns the strategy and narrative that moves private sellers from initial interest to successful listing and habitual selling on eBay. The position leads a full-funnel growth strategy, using an understanding of seller motivations, product experience friction, funnel priorities, and insights across product domains and marketing channels to improve private seller success. As the end-to-end owner of the C2C seller activation and growth journey, the Senior Product Marketing Manager drives funnel performance, seller behavior insights, and cross-functional alignment to accelerate C2C growth.

Requirements

10+ years of experience in Product Marketing or Product Strategy in the consumer, online services, or marketplace industry.
Deep end-to-end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and go-to-market execution.
Strong knowledge of connecting Product-Market-Fit and Go-to-Market strategies to business impact.
Demonstrated success influencing and aligning cross-functional stakeholders and senior leadership.
Ability to communicate clearly, advocate for data-driven recommendations, and stand confidently behind strategic decisions.
Ability to lead through ambiguity, create clarity, and establish scalable frameworks in complex, cross-functional environments.

Responsibilities

Own the narrative and in-product experience for C2C seller product experiences, prioritizing opportunities that improve customer conversion, retention, and engagement.
Collaborate with cross-domain Product Marketing Managers to drive product and value proposition enhancements across the seller journey.
Advise Product teams on seller motivations, friction points, and behavioral patterns, using funnel-level insights to influence roadmap priorities across domains.
Connect product improvements within individual domains to seller activation outcomes and long-term seller value.
Lead inbound product marketing by gathering market insights and the voice of the customer to influence the product roadmap and develop core positioning.
Lead outbound product marketing through launch campaigns, sales enablement, and storytelling that drives product adoption and growth.
Represent customers and develop expertise in target-audience personas.
Influence the product roadmap with new or improved experiences informed by customer research, competitive analysis, and market trends.