Sr. Product Marketing Manager

eBay • San Jose, CA

3d

About The Position

The Global Product Marketing team at eBay is seeking a strategic, cross-functional Product Marketing leader to drive seller acquisition, activation, and engagement for eBay’s C2C business. The role sits at the intersection of Product, Data, and Marketing and owns the strategy and narrative that help private/C2C sellers progress from initial interest to successful listing and habitual selling.

As the end-to-end owner of the C2C seller activation and growth journey, this senior product marketing manager will develop a full-funnel growth strategy informed by seller motivations, product experience friction, funnel priorities, and insights across product domains and marketing channels. The role will drive funnel performance, seller behavior insights, and cross-functional alignment to accelerate C2C growth. It balances inbound product marketing—gathering market and customer insights, influencing the product roadmap, and developing positioning—with outbound work, including launches, sales enablement, and storytelling that drives adoption and growth.

Requirements

• 10+ years of experience in Product Marketing or Product Strategy in the consumer, online services, or marketplace industry.
• Deep end-to-end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and go-to-market execution.
• Strong knowledge of connecting Product-Market-Fit and Go-to-Market to business impact.
• Demonstrated success influencing and aligning cross-functional stakeholders and senior leadership.
• Ability to communicate clearly, advocate for data-driven recommendations, and stand confidently behind strategic decisions.
• Proven ability to lead through ambiguity, create structure, and develop scalable frameworks in complex, cross-functional environments.

Responsibilities

• Own the narrative and in-product experience for C2C seller product experiences, prioritizing opportunities that improve conversion, retention, and engagement.
• Collaborate with cross-domain product marketing managers on product and value proposition enhancements across the seller journey.
• Advise Product teams on seller motivations, friction points, and behavioral patterns, using funnel insights to shape product priorities across domains.
• Connect product improvements within individual domains to seller activation outcomes and long-term seller value.
• Lead inbound product marketing by gathering market insights and the voice of the customer, influencing the product roadmap, and developing core positioning.
• Lead outbound product marketing through high-impact launch campaigns, sales enablement, and storytelling that drives adoption and growth.
• Advocate for customers and serve as an expert on target-audience personas.
• Influence product roadmaps using customer research, competitive analysis, and market trends.
• Align cross-functional stakeholders and senior leadership around data-driven recommendations and strategic decisions.
• Create clarity and scalable frameworks in complex, cross-functional environments.

Benefits

• Medical benefits
• Financial benefits
• Other benefits
• 401(k) eligibility
• Paid time off, including PTO and parental leave
• Target bonus and restricted stock units, as applicable

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed