Sr. Manager, Product Marketing

Hims & Hers•,

4d•$150,000 - $165,000

About The Position

Hims & Hers is seeking an experienced Senior Product Marketing Manager to join its Product Marketing team. The role calls for a strategic thinker, skilled storyteller, and influential partner who can build consensus across Product Management, Creative, Acquisition, and Retention teams. The person will synthesize customer insights and data to shape go-to-market strategies and drive product adoption, while applying an understanding of consumers’ healthcare needs to optimize existing offerings and improve products and experiences. They will communicate strategies clearly to internal and external partners at all levels. This is a temporary position for six months. The role works across product and marketing functions, leading complex workstreams and owning end-to-end work across multiple categories and product lines, with minimal oversight.

Requirements

7+ years of marketing experience, including at least 5 years in product marketing or similar roles such as go-to-market, consumer marketing, or integrated marketing strategy.
Strong storytelling ability and experience developing campaigns that attract customers and build product brands.
Ability to drive experimentation focused on conversion and engagement.
Analytical thinking and experience with data-driven marketing.
Experience using insights and strategic thinking to influence stakeholders and the product roadmap.
Proven track record leading cross-functional teams.
Accountable, proactive, and solution-oriented team player.
Experience communicating the benefits of marketing strategies to business audiences at all levels, including C-suite.
Experience driving complex projects in a fast-paced environment.
Bachelor’s degree in Business, Marketing, Communications, Psychology, or a related field, or equivalent work experience.

Nice To Haves

Consumer product marketing experience.
An MBA or a master’s degree in marketing or communications.

Responsibilities

Champion the voice of the customer to prioritize products and experiences that address consumers’ healthcare needs.
Partner cross-functionally with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering.
Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention.
Identify segmentation, positioning, messaging, and adoption tactics for new and existing products in focus areas.
Develop differentiated product and feature positioning and messaging informed by customer insights, market trends, and competitive analysis.
Develop go-to-market strategies and briefs based on customer insights and the competitive and macro landscape.
Drive experimentation strategy with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts.
Lead complex workstreams and/or product segments with minimal oversight.
Own end-to-end work across multiple categories and product lines.