Sr. Product Marketing Manager

‎ConnectWise

20h

About The Position

The Senior Product Marketing Manager conceives, develops, and maintains integrated go-to-market (GTM) strategies to drive demand and execute campaigns in assigned markets. The role partners with cross-functional teams to develop messaging, gather market intelligence, build sales enablement, and deliver compelling marketing assets. It leads market and competitive analysis, product positioning, growth strategies, and GTM planning, while evaluating campaign performance and recommending improvements. The position also works with executive leadership and internal and external stakeholders to align priorities, manage risks, and deliver value. It translates technical capabilities into clear benefits for technical and non-technical audiences and contributes to training materials, educational content, thought leadership blogs, and whitepapers. The role may coach, review, or delegate work to team members and is expected to manage substantial projects independently with limited supervision. Work may be onsite, hybrid, or remote depending on location, and may require 20–40% regional and international travel.

Requirements

Ability to independently manage large projects and processes with limited supervision.
Recognized subject matter expertise in the applicable work area.
Ability to adapt to new technologies and processes in response to business and partner requirements.
In-depth understanding of the Technology Solution Provider Market and its submarkets.
Ability to present unified product demonstrations to customers and prospects.
Ability to leverage relationships and trust to influence teams and drive change.
Excellent verbal, written, and presentation skills, including the ability to communicate across business and technology audiences.
Ability to exercise good judgment in fast-paced, high-stress environments.
Strong problem structuring, identification, and resolution skills.
Ability to translate ideas into clear, high-impact communications.
Ability to work in a fast-paced environment with multiple and shifting priorities.
Ability to define and create use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, and sales enablement readiness in partnership with product marketing, product management, and sales teams.
Strong business awareness and acumen.
Bachelor’s degree in a related field or equivalent business experience.
At least 6 years of relevant experience.
Experience analyzing competitor strategies and developing a deep understanding of competitor product portfolios down to feature-level expertise.

Nice To Haves

MBA or related master’s degree.
Product Marketing certification(s).

Responsibilities

Support cross-functional teams and guide them toward successful go-to-market outcomes.
Research, analyze, and document findings.
Design, deliver, and execute marketing and communication strategies.
Manage multiple projects simultaneously while remaining detail oriented and data driven.
Assess marketing strategy performance and recommend improvements.
Set marketing campaign targets and analyze outcomes against strategic objectives and organizational goals.
Develop and execute growth strategies for underperforming products.
Model new product plans and routes to market, accounting for required resources and payback periods.
Drive end-to-end planning processes and core priority setting.
Work with executive leadership to align business owners and stakeholders, mitigate risks, identify trends, plan strategic breakthroughs, provide feedback on marketing plans, and deliver value.
Develop and manage positioning and messaging for product expansion strategies in new markets.
Identify customer needs, oversee market research, and monitor market trends and competitive landscapes.
Communicate product value propositions and develop tools that support the selling process.
Identify opportunities to differentiate products from competitors in the short and long term.
Monitor pre- and post-GTM internal processes for efficiency and validity, and design and execute improvements as needed.
Manage market persona mapping and marketing intelligence, and serve as an expert on buyer perspectives, buying criteria, and competitor weaknesses.
Support marketing programs that drive demand for products in assigned markets.
Collaborate cross-functionally to determine product rationale, scope, and timing and position products appropriately.
Initiate and foster relationships to create new products and enhance existing product functionality and product lines.
Own market analysis requirements, total addressable market sizing, and competitive landscape analysis.
Gather input from partner-centric listening posts, communicate product strategies, and present data to appropriate teams.
Act as liaison to market and technical participants at user groups, partner events, tradeshows, and roadshows.
Translate technical capabilities into benefits and value propositions for technical and non-technical audiences.
Work on training material messaging and educational content.
Participate in thought leadership blogs and whitepapers.
May coach, review, and/or delegate work to other team members.