Database Marketing & Analytics Manager

Island View Casino Resort • Gulfport, MS

6d

About The Position

Island View Casino Resort is seeking a Database Marketing & Analytics Manager to lead player database marketing, targeted campaigns, and performance analytics. The role develops player segments and data-driven marketing strategies, ensures campaign accuracy, and analyzes player behavior, retention, reinvestment, and profitability to support business growth.

The manager oversees database marketing initiatives and campaign execution across direct mail, email, mobile applications, and kiosks. The position develops reporting and performance analyses, identifies opportunities to improve customer engagement and promotional spending, and provides analytical insights and recommendations to leadership. It also works across departments and with external vendors while maintaining accurate data, reporting standards, documented procedures, and compliance with privacy requirements.

Requirements

• Minimum of five years of experience in database marketing, marketing analytics, direct marketing, customer analytics, or a related field.
• Hands-on experience with SQL Server and T-SQL required.
• Working knowledge of C#/.NET and basic Python skills.
• Knowledge of customer segmentation, targeted marketing campaigns, data analysis, and performance reporting.
• Strong analytical, problem-solving, project management, and organizational skills.
• Proficiency with reporting tools, spreadsheets, databases, and analytical applications.
• Excellent communication skills, including the ability to translate complex data into actionable business recommendations.
• Ability to manage multiple priorities, maintain confidentiality, and collaborate across departments.
• Must be able to obtain and maintain a Mississippi Gaming Permit.
• Flexibility to work evenings, weekends, and holidays as business needs require.

Nice To Haves

• Bachelor's degree in Marketing, Business, Analytics, Finance, Information Systems, Computer Science, or a related field preferred.
• Familiarity with casino marketing, player tracking systems, gaming metrics, and promotional reinvestment strategies preferred.

Responsibilities

• Manage database marketing initiatives focused on player acquisition, retention, reactivation, and revenue growth.
• Develop targeted player segments and marketing campaigns across direct mail, email, mobile applications, and kiosks.
• Oversee campaign selection, validation, execution, and reconciliation to ensure accuracy and offer integrity.
• Analyze player behavior, gaming activity, visitation trends, promotional effectiveness, and profitability.
• Develop reports, dashboards, and performance analyses to measure campaign results, return on investment, and player reinvestment.
• Identify opportunities to improve marketing strategies, customer engagement, and promotional spending.
• Collaborate with Marketing, Player Development, Gaming Operations, Finance, IT, and external vendors to support business objectives.
• Maintain data accuracy, reporting standards, documented procedures, and compliance with privacy requirements.
• Manage departmental projects, resources, priorities, and deadlines while providing analytical insights and recommendations to leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager