Manager, Off-Road Racing and Product Marketing

Ford • Allen Park, MI

12d • $141,700 - $268,300 • Hybrid

About The Position

Ford Motor Company is seeking an experienced motorsport marketing leader to lead off-road racing marketing and product initiatives for Ford Racing. The role connects Ford’s racing identity with production-car strategy, activations, and communications, with a focus on the Raptor product line and off-road racing series such as Dakar, Baja 1000, King of the Hammers, and WRC. The manager oversees a team of four direct reports and manages relationships with multiple agencies and internal engineering and competition teams.

The position leads off-road race marketing and operations, Raptor brand development, race-series and partner relationships, hospitality and fan engagement, and coordination of branding, content, and communications. It also plans and forecasts budgets for race series and activations. The role is hybrid and requires onsite work four or more days per week, as well as flexibility for frequent travel to races and activations.

The role requires at least 10 years of marketing or automotive product experience, including at least five years of direct off-road marketing experience and five years in a management role overseeing direct reports and external communications agency partners. A bachelor’s degree or higher in a relevant field, or equivalent combination of relevant education and experience, is required. A master’s degree, automotive product planning or development experience, hands-on off-road hospitality or activation experience, and direct agency activation and communications experience are preferred.

Requirements

• Bachelor’s degree or higher in Marketing, Advertising, Communications, Automotive Design/Engineering, or equivalent combination of relevant education and experience.
• At least 10 years of experience in a marketing or automotive product role.
• At least 5 years of direct off-road marketing experience.
• At least 5 years of experience in a manager role overseeing direct reports and external communications agency partners.
• Strong organizational skills and the ability to distill complex topics into focused, powerful recommendations and presentations.
• Positive attitude and enthusiastic approach to barriers and uncertainty, with curiosity and passion for figuring things out.
• Team-oriented mentality and ability to build strong, collaborative, lasting relationships with internal stakeholders and external partners.
• Flexibility for frequent travel to key races and activations.
• Understanding and experience with the unique, rugged environments in which off-road racing takes place, and ability to personally navigate their physical and logistical aspects.

Nice To Haves

• Master’s degree or higher in Marketing, Advertising, Communications, or Automotive Design/Engineering.
• Experience in automotive product planning or development.
• Hands-on off-road hospitality or activation experience.
• Direct agency experience developing on-site activations and communications.

Responsibilities

• Oversee off-road racing marketing initiatives and Raptor products, including cycle planning and relationships with internal engineering and competition teams.
• Prioritize race series and events to maximize brand value and win enthusiast customers.
• Lead development of the Raptor brand, including positioning, product content, and on-vehicle brand expression, coordinating with the Brand Manager under the Ford Racing banner.
• Lead off-road race operations and manage series, partner, and driver relationships, including hospitality and fan engagement.
• Prioritize annual off-road topics and workstreams that drive product and brand passion.
• Coordinate with the Brand Manager on branding topics, including livery, licensing, and merchandise.
• Plan, manage, and forecast budget utilization across race series and activations.
• Coordinate with the Content Manager on media and content topics, including website, digital, social, and long-form storytelling.
• Manage a team of four direct reports and multiple agency relationships.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, and subsidized back-up child care.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members, and management leases.
• Tuition assistance.
• Employee resource groups.
• Paid time off for individual and team community service.
• Paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager