Manager, Off-Road Racing and Product Marketing

Ford Motor Company • Allen Park, MI

12d • $141,700 - $268,300 • Hybrid

About The Position

Ford Motor Company seeks an experienced motorsport marketing leader to oversee off-road racing marketing and Raptor product initiatives. The role connects Ford Racing’s racing identity with activations, production-car strategies, and communications. The manager leads a team of four direct reports and manages agency relationships while supporting the Raptor product line and marketing across off-road events and series, including Dakar, Baja 1000, King of the Hammers, and WRC.

The position leads off-road race operations and relationships with racing series, partners, and drivers, as well as hospitality and fan engagement. It also guides Raptor brand development and coordinates branding, media, and content work with the Brand Manager and Content Manager. The role is hybrid and requires onsite work four or more days per week, with flexibility for frequent travel to key races and activations. The salary range is $141,700–$268,300. Visa sponsorship is unavailable; candidates must be legally authorized to work in the United States.

Requirements

• Bachelor’s degree or higher in Marketing, Advertising, Communications, Automotive Design/Engineering, or an equivalent combination of relevant education and experience.
• At least 10 years of experience in a marketing or automotive product role, including at least 5 years of direct off-road marketing experience.
• At least 5 years of experience in a manager role overseeing direct reports and external communications agency partners.
• Strong organizational skills and the ability to distill complex topics into focused, powerful recommendations and presentations.
• Positive attitude and an enthusiastic approach to barriers and uncertainty, with curiosity and passion for figuring things out.
• Team-oriented mentality and ability to build strong, collaborative, lasting relationships with internal stakeholders and external partners.
• Flexibility for frequent travel to key races and activations.
• Understanding and experience with the unique, rugged environments where off-road racing takes place, and ability to navigate their physical and logistical aspects.
• Legally authorized to work in the United States; employment eligibility verification is required at hire.

Nice To Haves

• Master’s degree or higher in Marketing, Advertising, Communications, or Automotive Design/Engineering.
• Experience in automotive product planning or development.
• Hands-on off-road hospitality or activation experience.
• Direct agency experience developing on-site activations and communications.

Responsibilities

• Oversee off-road racing marketing initiatives and Raptor products, including cycle planning and relationships with internal engineering and competition teams.
• Prioritize race series and events for amplification to strengthen Ford Racing as an enthusiast brand and attract enthusiast customers.
• Lead development of the Raptor brand, including positioning, product content, and on-vehicle brand expression, coordinating with the Brand Manager under the Ford Racing banner.
• Lead off-road race operations and relationships with series, partners, and drivers, including hospitality and fan engagement.
• Prioritize annual off-road topics and work streams that drive product and brand passion.
• Coordinate with the Brand Manager on branding topics, including livery, licensing, and merchandise.
• Plan, manage, and forecast budget utilization across race series and activations.
• Coordinate media and content topics with the Content Manager, including website, digital, social, and long-form storytelling.
• Manage a team of four direct reports and multiple agency relationships.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, and subsidized backup childcare.
• Adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Employee resource groups.
• Paid time off for individual and team community service.
• Paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager