Marketing Director Jobs

About The Position

Requirements

• Proven ability to design and execute marketing and communications strategies with strong creative, strategic, analytical, and organizational skills.
• Superior written and verbal communication skills, including experience creating content across multiple formats and audiences.
• Experience with on camera interviews and being spokesperson for organization.
• Experience drafting and implementing marketing strategies that support organizational goals.
• Experience with project management and use of collaboration software, Asana knowledge a plus.
• Positive energy and attitude of flexibility to adaptively respond to any needs.
• Involvement and active presence at Maymont and wider community events.
• Strong interpersonal skills — able to take direction, give direction, and build productive working relationships across departments and with external stakeholders.
• Demonstrated ability to manage a team, oversee vendors and consultants, and drive projects to completion on time and on budget.
• Skilled at anticipating future trends, developing breakthrough strategies, and consistently exceeding goals.
• Strong collaboration skills are necessary, along with agility in adapting to changing demands.
• Bachelor's degree in business, marketing, communications, or a related field required; advanced degree preferred.
• Minimum of 7–10 years of experience in marketing, brand, or communications, with at least 2–3 years in a management or leadership role.
• Familiarity with design software such as: Adobe Creative Suite: InDesign, Illustrator, Photoshop, After Effects.
• Experience with print production and managing print vendors.
• Knowledge of SEO/SEM, web analytics tools, and digital/social media platforms.
• Must be able to pass a background check.
• Valid driver's license required with reliable transportation to and from Maymont.

Nice To Haves

• Experience with or deep passion for arts and culture, horticulture, or environmental conservation is a plus.
• Crisis communication a plus.
• Video editing, HTML, CSS, WordPress, Sprout Social, and environmental design experience a plus.
• Experience with CRM systems and nonprofit fundraising software (Blackbaud a plus).

Responsibilities

• Lead creative direction for Maymont's core brand assets across all communications, events, experiences, and campaigns; serve as the primary voice for visual identity across the organization.
• Develop and execute innovative annual and multi-year marketing strategies that strengthens community presence, builds engagement, and supports Maymont's mission and objectives.
• Design and oversee the production of promotional materials in a variety of digital and print media for a range of target audiences, seamlessly balancing multiple projects simultaneously.
• Enhance organizational voice and messaging across platforms — print, web, digital, and physical/on-site signage — ensuring brand consistency across all touchpoints.
• Serve as spokesperson and supportive advocate for organizational mission, goals, and the business model of Maymont.
• Serve as the strategic and creative visionary for the Maymont brand experience, leading plans for campaigns, events, programs, and initiatives.
• Serve as primary public relations contact for Maymont.
• Create, implement, and measure communications initiatives, including SEO/SEM campaigns, to enhance Maymont's image and position among Richmond's cultural organizations and attractions.
• Collaborate with key internal stakeholders on crafting messaging and content aligned with brand reputation strategies.
• Build relationships with media outlets and community partners; apply creative approaches to public relations efforts.
• Serve as lead on camera spokesperson and fulfill interview needs for any situations that may arise.
• Track and analyze media coverage to assess the effectiveness of public relations strategies and identify opportunities for improvement.
• Conduct market research and peer benchmarking to expand Maymont's presence and engagement strategy.
• Supervise the Senior Manager of Brand & Creative Marketing, Communications Manager, Digital Marketing Content Manager and Marketing Traffic Coordinator, overseeing internal production schedules, workflows, budgets, and deadlines.
• Provide creative supervision for team members working with visual assets and content production.
• Oversee coordination with internal departments to ensure resource needs are effectively anticipated, communicated, and delivered on time.
• Work closely with the events team for marketing/promoting all special events.
• Collaborate with leadership and other departments to develop marketing plans and adjustments as needed.
• Communicate with vendors and service providers related to marketing and events collateral — including cost estimates, design review, and timeline management.
• Recommend and oversee new investments in evolving technologies, including new media tools and digital platforms.
• Partner with the Development team to help create marketing campaigns for fundraising priorities.
• Support the growth of Maymont's membership program through strategic marketing and public relations campaigns.

Benefits

• paid time off
• health insurance
• dental insurance
• vision insurance
• disability insurance
• life insurance