Director, Marketing
Veralto • Fort Collins, CO23d • Onsite
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Director, Marketing
Veralto•Fort Collins, CO
•Onsite
About The Position
Ott, a Veralto company, is seeking a strategic, commercially oriented, and people-focused Director of Marketing to lead an integrated global marketing organization. The organization spans vertical marketing, campaign management, brand strategy, global events, digital strategy, marketing operations, and technical content. The role establishes clear ownership from market insight and value proposition development through campaign activation, digital engagement, content delivery, lead generation, and performance management. The Director connects market-back strategy with disciplined execution to accelerate growth, strengthen customer engagement, and improve marketing effectiveness throughout the customer lifecycle. The role leads and develops a global team, aligns marketing priorities with commercial and cross-functional partners, and directs investments toward markets and programs with growth potential. It is suited to a leader with strategic marketing judgment, operational discipline, digital fluency, talent-development skills, and experience leading change in a global, matrixed organization. The position is onsite in Fort Collins, Colorado, with up to 20% international travel. Ott is part of Veralto’s Water Quality segment, whose work supports water monitoring, environmental protection, and sustainable management of vital resources.
Requirements
- Bachelor’s degree in Marketing, Business, Engineering, or a related field.
- 10+ years of progressive experience in strategic marketing, product marketing, commercial strategy, demand generation, or related B2B marketing roles.
- Experience leading and developing a multidisciplinary marketing team with responsibility for strategy and execution.
- Demonstrated success developing and implementing B2B growth strategies that contributed to measurable pipeline, revenue, conversion, or customer outcomes.
- Experience using market analysis, customer insight, competitive intelligence, and business planning to establish priorities and guide investment decisions.
- Experience leading cross-functional or multi-regional initiatives with Sales, Product Management, Strategy, Operations, or other commercial partners.
- Experience marketing complex products, technology, services, or solutions to professional or technical customers.
- Ability to travel internationally up to 20%.
Responsibilities
- Lead, coach, and develop a global marketing team, establishing clear roles, decision rights, priorities, operating rhythms, and performance expectations.
- Use customer insight, market intelligence, and competitive analysis to define priority verticals, customer segments, value propositions, portfolio opportunities, and commercial investments.
- Translate growth strategy into integrated campaigns, digital programs, events, content, and sales-enablement initiatives to improve customer engagement, lead generation, conversion, and pipeline growth.
- Partner with Sales and Commercial Operations to strengthen lead management, funnel visibility, performance reporting, and accountability for commercial outcomes.
- Establish standards and scalable processes for accurate, customer-focused technical content, messaging, proof points, and enablement resources.
- Improve marketing effectiveness through disciplined planning, meaningful performance measures, technology adoption, automation, and continuous improvement.
- Work with Product Management, Strategy, Service, Operations, and regional commercial teams to align priorities, represent customer needs, and accelerate execution.
- Evaluate marketing investments and direct resources toward markets, programs, and customer experiences with the greatest growth potential.
- Build strategic marketing, digital, analytical, and commercial capabilities while developing future leaders.
Benefits
- Day 1 health, dental, and vision coverage
- 401(k) with company match
- Professional onboarding and development opportunities
- Career coaching and opportunities to grow across a global organization
- Opportunity to shape a global marketing organization and influence Ott’s growth strategy
- Collaborative environment with Marketing partnering closely with Commercial, Product, Strategy, Service, and regional teams
- Meaningful work supporting water monitoring, environmental protection, and sustainable management of vital resources
- Paid time off
- Medical, dental, and vision insurance
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What This Job Offers
Job Type
Full-time
Career Level
Director
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