Marketing Director Jobs

About The Position

Requirements

• Bachelor's degree in marketing, communications, business, digital media, creative production, or a related field, or equivalent professional experience.
• At least 10 years of progressive experience in marketing services, marketing operations, integrated production, creative operations, an in-house agency, or a comparable multidisciplinary marketing environment.
• At least 4 years of direct people-leadership experience.
• Demonstrated experience developing, securing approval for, and implementing an enterprise or corporate brand strategy, including research, positioning, brand architecture, messaging, governance, and organizational rollout.
• Demonstrated experience owning a B2B website or digital-platform roadmap, including content-management governance, information architecture, user experience, search optimization, analytics, conversion optimization, content operations, and cross-functional delivery with IT.
• Demonstrated success building or improving intake, prioritization, project management, capacity planning, review, approval, and delivery processes.
• Working knowledge of creative production, web, email and marketing automation, paid digital media, video, campaign measurement, and vendor management; deep hands-on expertise in every discipline is not required.
• Experience managing budgets, agencies, contractors, software platforms, and competing stakeholder demands.
• Ability to connect marketing execution to business objectives, interpret performance data, and make practical tradeoffs involving speed, quality, cost, and impact.
• Strong executive communication, stakeholder management, coaching, problem-solving, and change-management skills.

Nice To Haves

• Experience in life sciences, biotechnology, diagnostics, healthcare, scientific tools, or another technically complex B2B industry.
• Experience leading a corporate rebrand or major brand transformation in a technically complex, global, or multi-portfolio organization.
• Experience supporting global markets, distributors, channel partners, and region-specific execution.
• Familiarity with HubSpot or a comparable marketing-automation platform; Google Ads and analytics tools; enterprise content-management systems; Monday.com, Workfront, Asana, or comparable workflow platforms; digital asset management; and Adobe Creative Cloud.
• Experience implementing campaign taxonomies, attribution standards, testing programs, website governance, consent and privacy controls, or accessibility standards.
• Prior leadership experience in an internal agency, centralized marketing-services group, or high-volume creative and digital production environment.

Responsibilities

• Lead, coach, and develop a multidisciplinary team spanning creative design, web, video, marketing automation, digital channel execution, and project management.
• Define team structure, roles, performance expectations, development plans, succession needs, and hiring priorities, and foster an accountable, service-oriented culture.
• Develop and govern an enterprise brand strategy, including research, positioning, architecture, messaging, implementation standards, governance, training, and brand-health measurement.
• Own the company website strategy, roadmap, governance, release planning, content operations, search optimization, analytics, conversion optimization, and performance.
• Partner with IT, cybersecurity, Business Intelligence, and system owners on website architecture, hosting, integrations, data capture, privacy, security, reliability, and recovery requirements.
• Establish a transparent marketing-services intake and prioritization process, maintain visibility into work and capacity, and translate priorities into realistic scopes, staffing plans, and schedules.
• Clarify service capabilities, request requirements, lead times, and requester responsibilities; simplify handoffs, reviews, approvals, and asset management.
• Oversee coordinated production and deployment of campaign assets across web, email, paid search, paid social, display, video, print, partner and distributor channels, and other approved formats.
• Ensure creative and channel deliverables meet brand, technical, audience, campaign, accessibility, usability, and quality requirements.
• Own operating standards for marketing automation, email deployment, campaign tracking, forms, landing pages, lead-routing coordination, and related marketing technology.
• Coordinate with Sales Operations, Business Intelligence, IT, and system owners to maintain reliable integrations, data capture, reporting, permissions, and governance.
• Define and report a balanced scorecard for service delivery, production quality, capacity, cost, and channel performance; use results and post-launch reviews to improve execution.
• Develop and manage the department budget, select and manage agencies and vendors, and balance internal capacity with external support.
• Maintain appropriate review and approval controls for brand, technical claims, legal requirements, privacy, consent, accessibility, and other applicable standards.
• Serve as the primary department leader for internal stakeholders, communicate priorities and tradeoffs, and represent Marketing Services in planning, business reviews, launch readiness discussions, and operating forums.

Benefits

• Medical, dental, vision, and life insurance coverages
• EAP sessions
• Vacation time plus company holidays
• Paid sick leave
• 401(k) with matching
• Employee referral bonus
• Complimentary fruit, snacks, and beverages
• Complimentary catered lunches on Thursdays
• Complimentary EV charging
• Cell phone stipend