Director, Trade Marketing

Ferrara•Chicago, IL

7d•$141,735 - $198,429•Hybrid

About The Position

The Director, Trade Marketing will lead the planning and communication of go-to-market strategies and activities that profitably grow sales within a defined business. The role serves as a strategic connector between the direct sales organization and nearly every function in the organization. The position is based in Chicago and requires in-person attendance for most of the workweek, defined as three or more days, because of its highly interactive and team-based nature. The role leads sales-specific strategies and the annual Integrated Commercial Planning (ICP) process, develops channel and brand growth drivers, and partners with Sales, Category teams, and internal functions to identify and execute channel-specific solutions. It also leads customer marketing budgets and programs tied to major business priorities and innovation launches. The salary range is $141,735 to $198,429 annually. Ferrara offers comprehensive benefits supporting health and financial wellness, paid time off, and eligible employees may receive an annual bonus based on company performance.

Requirements

Bachelor’s degree; a degree in Business or a Marketing-related field is preferred.
At least 11 years of experience leading highly effective sales, marketing, or shopper teams within the CPG industry.
History of communicating and presenting effectively to all organizational levels, including the C-suite.
Previous experience working with marketing teams and internal and external stakeholders to develop customer or shopper programs.
Strong business acumen, analytical skills, and demonstrated technical competence.
Ability to excel in a fast-paced, high-pressure environment.
Positive attitude, intellectual curiosity, and eagerness to learn.
Effective communication skills and ability to establish win-win relationships and diplomatically challenge others.
Strategic thought leadership.
Demonstrated ability to manage key stakeholders and deliver growth expectations.

Nice To Haves

MBA preferred.

Responsibilities

Lead the development, management, and implementation of sales-specific strategies, including annual operating plans, innovation programs, distribution drives, assigned campaigns, and promotions to support growth within a defined channel.
Act as the voice of Sales to internal partners and the voice of Marketing to sales teams.
Lead the annual Integrated Commercial Planning (ICP) process, providing direction on innovation pack-size needs, innovation sizing, distribution drives, customer marketing budgets, and SKU rationalization.
Develop a deep understanding of brand strategies and help lead and develop key growth drivers over a 3-to-36-month horizon.
Build understanding of channels and customers through strong partnerships with Sales and Category teams and analytical rigor.
Help develop and drive appropriate channel strategies for the brands.
Identify customizable solutions to further develop the business.
Lead channel customization and major business-change activities in collaboration with internal cross-functional groups, including Marketing, Manufacturing, Finance, and R&D.
Lead the budgeting and execution of customer marketing programs tied to major business priorities, innovation launches, or customer-specific priorities.