Trade Marketing Manager

HYH America•Irvine, CA

1d•$100,000 - $120,000•Onsite

About The Position

The Trade Marketing Manager develops and executes customer- and channel-specific marketing programs to drive distribution, trial, velocity, and profitable growth across ARIH Noodles and Beverage portfolios. This role is the primary conduit between Sales and Marketing, translating brand strategy into retailer programs, promotions, displays, sampling, digital activations, and shopper-facing initiatives. The position works with Sales leadership and teams, Product, E-Commerce, Commercial Operations, Marketing, Merchandising & Retail Execution, Finance, brokers, distributors, agencies, and third-party partners. It reports to the EVP of Sales and is a full-time, exempt, fully on-site position based at the Irvine, California office. The role develops retailer- and channel-specific plans; manages promotional calendars, trade budgets, and approved investments; and evaluates program performance and return on investment. It coordinates retail media and digital activity, point-of-sale materials, sampling, product and account launches, and store-level execution. The manager also maintains records and provides reporting on trade spending, promotions, launches, and upcoming programs. Support may span national, regional, specialty, natural, mass, club, convenience, military, and e-commerce channels, including Amazon when trade investment is required. Success is measured by retailer velocity and distribution growth, launch execution, promotional return and budget adherence, retailer participation, improved store-level execution, and effective Sales and Marketing coordination. The position requires travel of up to 30% and may require work on weekends, holidays, or outside normal business hours according to business operations.

Requirements

5+ years of trade marketing, shopper marketing, customer marketing, brand marketing, or CPG sales/marketing experience.
Demonstrated experience developing retailer-specific promotional and marketing programs.
Strong understanding of trade spend, promotions, retailer media, displays, sampling, and shopper marketing.
Strong analytical skills and ability to evaluate promotional ROI and program effectiveness.
Strong budget-management skills and financial discipline.
Excellent organizational, communication, and project-management skills.
Strong working knowledge of Excel and PowerPoint.
Ability to manage multiple retailers, programs, deadlines, and priorities simultaneously.
Ability to travel for retailer meetings, market visits, launches, and major events.
Ability to remain stationary and operate office equipment for prolonged periods.
Ability to work a schedule commensurate with business operations, including weekends, holidays, and/or times outside normal business hours.
Ability to travel as business needs require, up to 30%.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Food, beverage, grocery, natural, mass, or consumer packaged goods experience strongly preferred.
Experience working with national and regional retailers preferred.
Familiarity with UNFI, KeHE, grocery distributors, brokers, and third-party merchandising organizations is a plus.

Responsibilities

Develop and execute ARIH's annual trade marketing strategy across Noodles and Beverages.
Serve as the primary liaison between Sales and Marketing, translating brand strategy into customer- and channel-specific programs.
Develop retailer-specific marketing plans and support national, regional, specialty, natural, mass, club, convenience, and military channels.
Build and manage retailer promotional calendars in partnership with Sales.
Plan and execute temporary price reductions, scanbacks, displays, digital promotions, sampling, demonstrations, and in-store activations.
Develop launch support plans for new retailers, new SKUs, and major product initiatives, including 30-, 60-, and 90-day plans for new retail launches.
Partner with Sales leadership to determine marketing investment by customer, channel, market, and product.
Manage trade marketing budgets and promotional investment; track planned versus actual spending and maintain records of approved spending and commitments.
Monitor promotional effectiveness, evaluate return on investment, and recommend investment changes based on sales performance and profitability.
Coordinate retailer digital advertising, retailer media, retailer-sponsored search and display advertising, digital coupons, loyalty programs, email programs, and shopper marketing opportunities.
Partner with E-Commerce on retailer.com activations and support Amazon and other e-commerce channels when trade marketing investment is required.
Work with Marketing to develop customer-specific creative assets, point-of-sale materials, displays, signage, and promotional content.
Develop and manage point-of-sale and merchandising materials, including shelf talkers, wobblers, displays, and retailer-specific materials.
Coordinate sampling and demonstration programs with retailers, brokers, distributors, and third-party partners.
Support retailer launches with coordinated marketing calendars and execution plans, ensuring support aligns with shelf placement and distribution readiness.
Partner with Regional and Territory Sales Managers to identify local and regional marketing opportunities.
Coordinate with Merchandising & Retail Execution and third-party merchandising and field teams to ensure store-level execution.
Review execution reports, photos, and compliance data; identify gaps and recommend corrective action.
Partner with Commercial Operations to document and communicate promotions, accruals, distributor programs, and customer deductions.
Support UNFI, KeHE, and other distributor promotional programs when applicable.
Coordinate with Product, Operations, Finance, brokers, distributors, and outside agencies; ensure retailer commitments are clearly communicated and executed.
Provide regular reporting on trade spend, promotional performance, launch activity, and upcoming programs.