Director, Trade & Channel Marketing
About The Position
The Director, Trade & Channel Marketing owns the strategy and execution of marketing programs that drive sell-through across professional, wholesale, and direct-to-consumer channels. The role connects the brand with spas, medical aesthetics practices, plastic surgery offices, e-commerce sites, and international distributors, providing partners with tools, content, education support, and promotional programs to grow the business. It combines sales enablement, brand marketing, and partner success, requiring an understanding of aesthetic professionals’ clinical needs and B2B commercial realities. This is a hybrid role based at the head office three days per week, with the remainder worked from home. Additional onsite presence may be required for collaboration, meetings, and business needs. HydroPeptide plans to relocate its headquarters to Downtown Seattle in Spring 2027, and the hybrid schedule will continue at the new location. The role follows typical Pacific Time business hours, with occasional evening and weekend flexibility, and involves approximately 15% national and international travel to sales and trade events. Work is primarily computer- and desk-based, with occasional standing, lifting and transporting materials up to 25 pounds, and assisting with event or in-field setup. Compensation is $135,000–$145,000 with annual bonus potential.
Requirements
- 5–7 years of marketing experience, including meaningful experience in trade, channel, or B2B marketing.
- Understanding of the spa and medical aesthetics purchasing and treatment environment, including how estheticians and practice managers make decisions.
- Strong project management skills and ability to manage multiple programs, partners, and deadlines simultaneously.
- Excellent written communication skills, including the ability to write clinical education copy and promotional emails.
- Collaborative working style and experience partnering closely with sales, education, and creative teams.
- Proficiency with email marketing platforms, CRM tools, and basic analytics.
- Models HydroPeptide’s core values—High Performance, Integrity, Clinical Results, and Luxury Experiences—in decision-making, leadership approach, and daily interactions.
Nice To Haves
- Experience in aesthetic skincare, medical skincare, professional beauty, or wellness.
- Familiarity with distributor-managed professional channel models.
- Experience with international channel marketing or distributor co-op programs.
- Background in or exposure to spa/hotel retail or medical practice retail environments.
- Comfort with Salesforce, HubSpot, or similar CRM or sales-enablement platforms.
Responsibilities
- Develop and execute trade marketing plans to drive product adoption, reorder rates, and revenue growth across spa, medical aesthetics, and wholesale channels.
- Build seasonal promotional programs, incentive structures, and co-marketing opportunities for professional accounts.
- Own the professional new-launch go-to-market process, coordinating assets, training materials, sampling, and sell-in support with sales and education teams.
- Develop channel-specific merchandising strategies, including treatment menu support, in-suite retail placement, and professional display programs.
- Create and maintain trade sales tools, including sell sheets, category stories, competitive positioning, ROI calculators, and objection-handling guides.
- Partner with sales to develop account-specific marketing support for key accounts and distributor partners.
- Develop onboarding marketing materials for new professional accounts to accelerate early adoption and first reorder.
- Support distributor partners with localized marketing assets, training decks, and co-branded materials.
- Own professional-channel email marketing with digital operations, including campaign strategy, segmentation, and performance.
- Manage trade-facing content across the professional portal, printed collateral, and event materials, maintaining a brand voice that balances luxury skincare positioning with clinical credibility.
- Ensure the Education function supports brand-building and sales-enablement objectives.
- Set Education performance expectations and track outcomes such as training completion, account activation, and contribution to sell-through and retention.
- Guide Education curriculum priorities, delivery formats, and investments to align with product and channel plans.
- Manage trade show and industry event strategies, including ASCP, IECSC, AmSpa, and relevant regional shows.
- Oversee booth concept, asset production, sampling strategy, and lead follow-up coordination.
- Identify sponsorship and partnership opportunities in the aesthetic professional community.
- Track and report trade marketing program performance, including sell-through lift, account engagement, and reorder impact.
- Monitor professional-channel competitive activity and provide regular market intelligence to leadership.
- Work with sales and finance on channel forecasting and promotional ROI analysis.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
