Director, Digital & Segment Marketing Channel Marketing

Cox Enterprises•Atlanta, GA

1d•$134,900 - $224,900•Hybrid

About The Position

The Director, Digital & Segment Marketing Channel Marketing is the strategic owner of inventory- and segment-based buyer marketing for key Manheim growth initiatives, including Digital Marketplace, Heavy Trucks, Specialty, and EV. The role partners with senior stakeholders to drive incremental results for defined segments and serves as a strategic advisor to Digital Marketplace and Physical Marketplace operations leadership. It analyzes marketplace trends, inventory availability, and buyer preferences to shape long-term segment strategy. The position owns national offsite marketing strategy and executes national campaigns to generate demand and re-engage buyers, partnering with Field Marketing on local execution as needed. It leads buyer segmentation and targeting, marketplace intelligence, demand-generation strategy, go-to-market influence, and cross-functional coordination across buyer-facing marketing teams. The role is hybrid, with the ability to work remotely part of the week, and requires 15% travel.

Requirements

Bachelor’s degree in a related discipline and 10 years of progressive experience in B2B or marketplace marketing focused on demand generation, buyer/customer segmentation, or digital marketing strategy; qualifying alternatives include a master’s degree and 8 years of experience, a Ph.D. and 5 years of experience, or 14 years of related experience.
Demonstrated ownership of strategy, budgeting, and accountability for KPIs.
Experience serving as a strategic advisor to senior business stakeholders and translating marketplace and buyer data into long-term recommendations.
Strong analytical ability to interpret marketplace and buyer behavior data and turn it into segmentation and targeting strategy.
Experience designing and running demand-generation, lifecycle, and win-back campaigns.
Excellent presentation and communication skills for executive-level stakeholder interactions.
Experience partnering effectively across functions without direct authority.
Ability and willingness to travel 15% of the time.
Must be authorized to work in the United States for any employer without current or future sponsorship.

Nice To Haves

MBA.
Experience in automotive, auctions, wholesale marketplaces, or B2B marketplaces.
Experience in or exposure to EV, specialty vehicle, or heavy truck market segments.
Experience partnering with regional or field teams to localize national strategy.

Responsibilities

Maintain an ongoing understanding of current and projected marketplace inventory and translate it into targeted buyer outreach, incentives, and campaign timing.
Advise Digital Marketplace and Physical Marketplace operations leaders by analyzing marketplace trends and buyer behavior to inform business strategy.
Partner with Digital Marketplace leadership on go-to-market strategy and segment prioritization, using marketplace and buyer intelligence to inform roadmap decisions.
Develop a deep understanding of digital buyer behavior, buyer profiles, churn, and win-back patterns to inform targeting, messaging, and segmentation.
Monitor the competitive wholesale digital landscape and broader industry, including buyer volumes, share shifts, regional concentration, and competitor positioning.
Identify buyer acquisition and coverage gaps, including opportunities in emerging EV and Heavy Truck segments, and partner with stakeholders to scope solutions.
Lead development of long-term segment strategy, new buyer-segmentation approaches, and demand-generation approaches with potential broader business application.
Advise leadership as an expert on Manheim’s digital buyers, industry, and competitive landscape.
Partner with Product Marketing, Field Marketing, and Key Account Marketing to align buyer-facing outreach around a coherent strategy.
Serve as the primary contact for internal stakeholders, including senior and executive leadership, on digital buyer and segment marketing strategy.
Translate marketplace and buyer data into strategic recommendations for business unit leaders.
Establish and monitor KPIs for buyer engagement, conversion, and re-engagement, and connect results to inventory and revenue impact.
Develop business cases for new segment investment, such as EV and Heavy Truck, based on marketplace and buyer data trends.
Own the national offsite marketing strategy for the digital buyer marketplace and execute national demand-generation and re-engagement campaigns.
Align national campaign timing, messaging, and incentives with anticipated inventory flow.
Partner with Product Marketing on campaigns to acquire new marketplace buyers and re-engage lapsed or at-risk buyers.
Define an outside-the-gate strategy to equip field marketing teams to execute local buyer engagement as needed.

Benefits

Competitive salary and bonus/incentive plans.
Flexible time-off policies and accommodating work schedules.
Healthcare coverage with multiple options for individuals and families.
401(k) retirement plan with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies.
Fertility coverage and adoption assistance.
Pet insurance.
Employee discounts.
Flexible paid vacation, subject to duties and company needs.
Seven paid holidays annually.
Up to 160 hours of paid wellness time annually for the employee or family members.
Bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Medical, dental, and vision insurance may be offered to eligible employees.