Marketing Segment Director, IT

NinjaOne•Austin, TX

23h•Hybrid

About The Position

The Marketing Segment Director, IT owns NinjaOne’s worldwide IIT segment strategy and sets the direction for how the company goes to market with IITs. The role ensures that campaigns, content, events, and digital journeys align with segment strategy. It is a high-visibility individual contributor position that reports to the SVP of Revenue Marketing. The role defines the “what and why” of the segment and works through functional teams that own execution. The position is hybrid in Austin, Texas, with an expectation to be in the office three to four days per week; Monday, Tuesday, and Thursday are specified. The director serves as the senior voice for IIT within Marketing and as a thought partner to the SVP of Revenue Marketing, including supporting executive QBRs and briefings. NinjaOne describes itself as a provider of a unified IT operations platform used by nearly 40,000 customers in more than 140 countries. Its platform brings endpoint management, autonomous patching, backup, and remote access together in one console. The company emphasizes customer success and reports a 98% customer satisfaction score for more than five years.

Requirements

At least 7 years of experience in B2B SaaS marketing, including at least 5 years in segment marketing, go-to-market strategy, or an equivalent role.
Track record of driving strategic alignment across large, matrixed marketing organizations without direct authority.
Strong analytical mindset, including comfort with data, pattern recognition, and root-cause analysis.
Deep understanding of segment-driven marketing across content, campaigns, events, and digital.
People management experience, even if not currently managing a team.
Excellent communication and collaboration skills, with the executive presence to work directly with senior leaders.
Alignment with the company values of Curiosity, Integrity, Kindness, Humility, and Builders, and commitment to creating an environment where these values flourish.
Not eligible for visa sponsorship.

Responsibilities

Define and prioritize the IIT marketing strategy, translating business priorities, market dynamics, and growth opportunities into segment priorities that guide campaigns, programs, and investment.
Maintain command of segment performance, sales priorities, customer needs, and competitive dynamics, and turn those inputs into actionable marketing direction.
Provide strategic direction and messaging guidance while enabling functional leaders to execute marketing in their domains.
Partner with the Integrated Campaigns Director and Product Marketing to shape IIT campaigns, narratives, and content around audience needs, customer success stories, and segment strategy.
Influence content, channel, and partner marketing to maintain consistent messaging across the IIT journey, from thought leadership to demand generation.
Review campaign performance with Campaigns & Activation, evaluate whether programs address intended segment needs, and apply learnings to future cycles.
Surface cross-regional patterns, wins, and challenges and codify effective approaches into repeatable go-to-market plays.
Diagnose performance issues, including segment results, SDR productivity, and conversion rates, and determine whether causes relate to marketing, sales execution, or market conditions.
Analyze win/loss data, competitive intelligence, and sales feedback to explain segment performance and identify emerging competitive threats.
Deliver data-backed recommendations on priorities, iteration, and which levers to use.
Integrate marketing functions across the segment, ensuring functional and regional plans align with IIT strategy while respecting ownership of execution and budgets.
Identify gaps or misalignment between business needs and planned activity, and convene leaders to address them.
Maintain an ongoing feedback cycle with IIT sales leaders about pipeline needs, market signals, and growth barriers, and translate their input into marketing priorities.
Serve as the senior voice for IIT within Marketing and as a thought partner to the SVP of Revenue Marketing, including supporting executive QBRs and briefings.
Perform other duties as needed.