Omni-channel Marketing Director

ZURU • Rogers, AR

3d • Onsite

About The Position

ZURU is a reimagination company that focuses on categories that have remained stagnant, developing next-generation products and brands to set new standards. ZURU Toys reimagines play, ZURU Edge reinvents everyday consumer brands, Rhodes Pet Science reimagines pet science, and ZURU Tech leads the building revolution. Founded in 2003 by two brothers from New Zealand, ZURU remains founder-owned and operated. It has grown into the world's second-largest privately held toy company, with nearly half of all Gen Y and Gen Z households with children in the US owning a ZURU product. Currently, ZURU employs 5,000 people across 34 offices, sells into over 150 markets, and operates over 100 acres of fully automated manufacturing. The company is still in its growth phase.

Requirements

• 10+ years across shopper marketing, media / omni commerce and brand, ideally CPG, with meaningful time on Walmart and/or Target.
• Deep retail media fluency - hands-on history with Walmart Connect, Roundel or equivalent retailer networks, and a clear POV on incrementality and measurement.
• Proven people leadership and the ability to build function and capability, not just run programs.
• Strong commercial acumen - comfortable owning budgets, making trade-offs and being accountable to a P&L view.
• Brand instincts strong enough to grow with the role as its scope broadens over time.
• Operates well across time zones and matrixed structures; builds followership without full control.
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).

Responsibilities

• Own the North America omni retail marketing strategy across Toys and Edge - one connected view of how we win from first impression to checkout, in-store and online.
• Own commercial retail media across Walmart Connect, Roundel and retailer networks - strategy, budget allocation, retailer media relationships and performance accountability for how we drive customers to and convert within retailer ecosystems.
• Partner closely with ZURU's global media planning leads on total channel strategy, brand media integration and annual retailer planning - this role owns the commercial retail media layer; global owns total media planning and buying.
• Lead the shopper marketing function, with the Senior Shopper Marketing & Brand Activation Manager reporting into this role - setting standards for shopper strategy, display and activation excellence at shelf.
• Connect Toys and Edge - build the mechanisms that move learnings, retailer insight and best practice across both portfolios.
• Act as the senior marketing counterpart to sales leads and retailer merchant / media teams - integrating marketing into JBPs and top-to-top conversations.
• Build the measurement discipline - incrementality, media effectiveness and display performance - so every dollar has an owner and a read.
• Help shape domestic marketing capability - over time, contribute to building out the local marketing organisation and bring strong brand thinking closer to the US shopper and customer.
• Feed US insight upstream - as lead market, influence global brand strategy, media frameworks and NPD with domestic shopper and retail reality.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior