Coordinator, Trade Marketing

Lindblad Expeditions • Seattle, WA

2d • $24 - $28 • Hybrid

About The Position

The Coordinator, Trade Marketing is a hands-on B2B marketer responsible for supporting the development and execution of marketing programs that engage Travel Advisors, generate and capture leads, and ultimately drive demand for National Geographic-Lindblad Expeditions. This role is ideal for a curious, results-oriented marketer who understands how different channels work together to move an audience from awareness to engagement and action. The Coordinator will contribute ideas, execute campaigns, track performance and help identify opportunities to improve results. Working across trade advertising, consortia and strategic account marketing, email, webinars, approach guides and the Travel Advisor Facebook Group page, this individual will help translate business priorities into effective B2B marketing programs. The role requires someone who understands broader marketing objectives while being comfortable with hands-on execution, including supporting audience targeting, writing and shaping content, building campaigns, capturing leads, tracking results and contributing ideas for future optimization.

Requirements

• BA/BS in Marketing, Communications, Business or a related field, or equivalent professional experience
• 2-4 years of hands-on marketing experience, ideally across email, digital marketing, demand generation, content marketing or B2B marketing
• Strong understanding of the marketing funnel and how campaigns can generate awareness, engagement, leads and conversion
• Experience executing email marketing campaigns and familiarity with CRM or marketing automation platforms
• Strong writing and communication skills with the ability to translate marketing objectives into compelling audience-facing content
• Analytical mindset with the ability to interpret campaign performance, identify key takeaways and contribute to recommendations
• Demonstrated curiosity and willingness to test new approaches and continually improve marketing performance
• Understanding of broader marketing objectives and how day-to-day campaign execution supports those goals
• Strong project management skills and ability to manage multiple campaigns and deadlines simultaneously
• Ability to work independently while collaborating effectively across creative, marketing, sales and other teams
• Strong attention to detail and commitment to high-quality execution
• Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos. Must also possess the ability to effectively communicate--both in writing and orally--with a professional demeanor.

Nice To Haves

• Experience with Salesforce Marketing Cloud, HubSpot or another email marketing/marketing automation platform
• Experience with lead generation, nurture campaigns, audience segmentation or lifecycle marketing
• Experience developing or executing webinars as part of a broader marketing strategy
• Familiarity with campaign measurement, A/B testing and digital analytics
• Experience with Workfront or similar project management platforms
• Experience in travel, hospitality or another consumer-focused industry is a plus

Responsibilities

• Execute annual consortia and strategic account marketing plans, including submitting briefs to the creative team via Workfront and ensuring proper internal and external approvals
• Track campaign performance, identify key takeaways and contribute recommendations based on results
• Support the identification of opportunities to improve audience engagement and lead generation
• Support the development and execution of the Trade Marketing email strategy, including promotional, educational, lead-generation and nurture campaigns
• Support the translation of marketing priorities into relevant email campaigns designed to engage Travel Advisors and drive measurable action
• Develop campaign briefs, messaging and content in collaboration with creative and internal stakeholders
• Build and execute email campaigns using the company's marketing technology platforms
• Support audience segmentation and targeting to improve relevance and campaign performance
• Coordinate campaign calendars, creative development, testing, approvals and deployment
• Monitor open rates, click-through rates, conversions and other KPIs, and identify insights and opportunities to improve performance
• Support the development of automated and nurture journeys that move Travel Advisors from initial engagement toward booking consideration
• Support the ongoing webinar program designed to educate Travel Advisors, generate leads and deepen engagement with the brand
• Contribute ideas for webinar themes and topics based on marketing priorities, audience needs and business opportunities
• Manage webinar promotion across email, social and partner channels to maximize registration and attendance
• Coordinate speakers, presentations, rehearsals and webinar technology
• Support participant engagement before, during and after webinars
• Execute post-webinar follow-up and support nurture activities designed to extend engagement beyond the live event
• Track registrations, attendance, engagement and subsequent actions, and provide recommendations to improve future programs
• Assist in maintaining and updating the Travel Advisor Resource Hub, ensuring content, tools and resources remain current, relevant and easy for Travel Advisors to access
• Support the ongoing management and promotion of the Expeditions 360 training platform, including training content, updates and initiatives designed to increase advisor participation and engagement
• Help manage the Travel Advisor Facebook group, including content planning, posting and community engagement
• Coordinate creation and distribution of trade marketing materials and collateral for events
• Support lead generation initiatives, including proper tracking, reporting and follow-up
• Support additional Trade Marketing initiatives and campaigns as business priorities evolve

Benefits

• Travel benefits for employees and their family
• Voyage of Discovery trips for employees to travel as guests
• Health insurance including Medical, Dental, Vision
• 401(k) plan with employer match
• Long-Term Disability, Life & AD&D Insurance
• Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care
• Pre-Tax Commuter Benefit
• 7-8 Paid Holidays
• 1 Floating Holiday Options
• Up to 15 days of vacation (pro-rated per anniversary year)
• Parental Leave
• Sick/personal days per city & state ordinance
• Pet Insurance discount

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree