Director, HCP Marketing- Rare Disease

Alfasigma•Morristown, MN

25d•$230,000 - $260,000•Hybrid

About The Position

Alfasigma is seeking a Director, HCP Marketing to join the LYNAVOY US Marketing Team. LYNAVOY is indicated for cholestatic pruritus in Primary Biliary Cholangitis (PBC), a rare liver disease. This role leads HCP marketing strategy, promotion, customer engagement, and omnichannel activation to drive brand growth, support appropriate patient identification, and improve customer engagement. It translates brand strategy into HCP initiatives across personal and non-personal channels. The Director develops and executes HCP promotional strategy, messaging, campaigns, field-facing resources, and tactical plans, working closely with Sales, Medical Affairs, Market Access, Commercial Operations, Analytics, and Training. The role also leads HCP omnichannel strategy, customer journey design, channel planning, and performance measurement to coordinate customer experiences across touchpoints. Ownership of Medical Education, Congress Strategy, Peer-to-Peer Programs, Speaker Bureau, Scientific Communications, and Medical Affairs initiatives resides outside the role; the Director ensures those activities align with overall HCP brand strategy while retaining primary ownership of HCP promotion, customer engagement, and omnichannel marketing. This is a hybrid position based out of Alfasigma’s Morristown, New Jersey office. The role reports to the Executive Director, HCP Marketing & Brand Strategy.

Requirements

Bachelor’s degree required.
10+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience.
6+ years of progressively responsible experience in pharmaceutical HCP marketing, brand marketing, or commercial marketing roles.
Demonstrated success developing and executing HCP marketing strategies and promotional initiatives that drive business results.
Experience leading brand strategy execution, customer engagement initiatives, and promotional campaigns.
Strong experience partnering with field sales organizations to translate strategic priorities into effective field execution.
Understanding of omnichannel strategy, customer journey planning, CRM, digital marketing, customer engagement, and promotional analytics.
Experience with customer segmentation, targeting, positioning, message development, and tactical planning.
Ability to lead cross-functional initiatives and influence stakeholders without direct authority.
Experience managing agency partners and external vendors.
Strong analytical, strategic thinking, communication, presentation, and project management skills.
Ability to manage multiple priorities and deliver results in a fast-paced, evolving environment.
Strong learning agility, intellectual curiosity, accountability, and execution focus.

Nice To Haves

MBA or advanced degree.
Rare disease, specialty pharmaceutical, hepatology, gastroenterology, or launch experience.
Experience with Veeva CRM, omnichannel engagement platforms, marketing automation tools, and customer engagement analytics.

Responsibilities

Lead execution of HCP marketing tactics aligned with brand objectives, growth priorities, and customer needs.
Develop HCP segmentation, targeting, positioning, and promotional strategies to maximize customer engagement and business impact.
Lead development and implementation of HCP messaging, promotional campaigns, field-facing materials, customer engagement tools, and sales force resources.
Partner with Sales Leadership to support effective brand strategy execution and alignment between marketing initiatives and field activities.
Synthesize customer insights, market research, competitive intelligence, field feedback, and performance data to refine strategy and optimize execution.
Identify opportunities to improve customer engagement and address barriers throughout the treatment journey.
Lead agency partners supporting HCP marketing strategy, creative development, campaign execution, and promotional initiatives, and manage the HCP AOR budget.
Support annual brand planning, business reviews, and POA meetings.
Translate LYNAVOY brand strategy into integrated HCP tactical plans that drive awareness, consideration, and treatment adoption.
Lead customer engagement and omnichannel planning to support HCP marketing objectives and brand growth.
Design integrated engagement across field and digital channels to deliver a coordinated customer experience.
Partner with Commercial Operations, Analytics, and Digital teams to optimize targeting, segmentation, personalization, and campaign effectiveness.
Oversee execution and measurement of HCP omnichannel initiatives and identify ways to improve engagement and marketing performance.
Establish performance metrics and use insights to continuously optimize customer engagement strategies.
Collaborate with Medical Affairs, Market Access, Legal, Regulatory, Compliance, Training, Commercial Operations, Analytics, and Sales to execute commercial initiatives.
Partner with the field organization and contribute to field communications, training support, and sales force effectiveness initiatives.
Ensure promotional programs and materials meet regulatory, legal, and compliance requirements.
Align Medical Education, Congress Strategy, Peer-to-Peer Programs, Speaker Bureau, Scientific Communications, and Medical Affairs activities with overall HCP brand strategy.
Foster collaboration, accountability, innovation, and continuous improvement.

Benefits

Competitive compensation.
401(k) plan with company match.
Rewards and recognition programs.
Medical, dental, and vision insurance.
Prescription drug coverage.
Short- and long-term disability benefits.
Coverage for domestic partners.
Paid parental leave and adoption assistance.
Tuition reimbursement.
Paid Time Off program, including vacation, personal, volunteer, and company holidays.
Well-being and work/life support programs.
Opportunities for professional growth.