Senior Director, HCP Marketing — Flu portfolio (Fluzone HD, Fluzone SD, Flublok)

Sanofi • Morristown, NJ

25d • Hybrid

About The Position

Lead U.S. HCP marketing for Sanofi’s flu vaccine portfolio, including Fluzone, Fluzone High-Dose, and Flublok, positioning each product within the broader U.S. vaccines portfolio in a complex, competitive, and evolving market. Own sales-force engagement, end-to-end non-personal promotion (NPP) and omnichannel performance, precision-targeted customer engagement, and health-system and account activation to translate strategy into adoption, standardization, and sustained utilization.

Manage and develop a team of marketers ranging from Associate Director to Product Manager, coordinate agencies and third parties, and lead across workstreams. The role reports to the U.S. Head of Flu franchise and works closely with U.S. and global partners to advance compliant, evidence-based marketing.

The position is accountable for brand and financial targets, budgets, performance governance, and leadership reporting. It combines portfolio and brand strategy with field execution, omnichannel optimization, cross-functional collaboration, and people leadership. Travel is up to 30%.

Requirements

• Bachelor’s degree required.
• 10+ years of pharma/biopharma commercial experience.
• 8+ years in brand/HCP marketing.
• Proven success in sales-force engagement, precision marketing, and NPP/omnichannel with measurable outcomes.
• Experience positioning individual products within a portfolio against competitors to drive revenue.
• Data-driven operating approach, strong cross-functional influence, and executive communication skills.

Nice To Haves

• MBA or other advanced degree.
• Launch and/or seasonal brand experience.
• Pediatrics, respiratory, or IDN experience.
• Global collaboration experience.

Responsibilities

• Serve as the primary liaison to four distinct sales teams; set the field engagement model, content sequencing, field/NPP orchestration, and KPIs.
• Deliver field-ready tools and training, and drive account-level activation for pre-book execution and in-season activation, including tactics such as EHR and health-maintenance prompts.
• Lead NPP and omnichannel media planning, channel mix, creative, measurement, optimization, and precision-engagement strategies.
• Build full-funnel KPIs, run weekly performance governance, dynamically reallocate spending by region and segment, and maximize reach and engagement beyond available field capacity.
• Turn insights such as ATU, VCR drop-off, EHR signals, and field intelligence into value propositions, personalized customer journeys, and disciplined messaging for pediatric and adult practices and health systems.
• Lead market research initiatives.
• Manage a multi-agency ecosystem across creative, media, martech, analytics, and data; provide briefs, SOWs, and SLAs, and ensure on-time, on-budget delivery and measurable ROI.
• Align Sales, Market Access, Medical/HEOR, Analytics, Supply, Training, Communications, Legal, Regulatory, and Compliance; serve as the U.S. point person with Global Marketing and integrate evidence into compliant storytelling.
• Lead and develop a high-performing team, set clear OKRs, build talent and capabilities, support succession planning, and foster accountability, inclusion, and P&L ownership.
• Own targets, dashboards, leadership presentations and readouts, and advertising, promotion, and NPP budgets; ensure review and compliance readiness.
• Meet or exceed brand and financial targets by fiscal and seasonal year-end; use analytics to identify leakage and deploy corrective HCP interventions.
• Partner with Sales, Medical, and Value teams on maternal defense and infant immunization standardization.
• Allocate OPEX dynamically using geo-segmented prioritization, shifting spending toward lower-funnel levers such as EHR, workflow, and point of care, and linking spending to measurable behavior change.
• Transform omnichannel engagement by embedding journeys, triggering personalized follow-ups, optimizing the VaccineShop ecommerce platform, and orchestrating personal and non-personal promotion together.

Benefits

• Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• Company employee benefit programs; additional benefits information is available through the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior