Marketing Automation Senior Specialist - HCP
AbbVie•Mettawa, IL
•$109,500 - $208,500
About The Position
The Marketing Automation Senior Specialist is part of AbbVie Digital Lab and plays an integral role in building healthcare professional (HCP) one-to-one marketing programs. The position combines ownership of high-complexity campaign work with formal people leadership, technical oversight, and cross-functional partnership. The specialist builds, tests, and executes omnichannel campaigns and journeys, oversees campaign quality and deliverability, manages assigned team members, and works with internal and external partners to improve customer experience and campaign performance.
Requirements
- Bachelor’s degree in Business, Marketing, or equivalent experience.
- 5–8 years of experience in database marketing, CRM, email, digital, direct mail, marketing automation, or one-to-one marketing.
- At least 5 years of hands-on experience creating campaigns in enterprise-level marketing automation platforms.
- Demonstrated people-management experience, including coaching, performance management, development planning, workload allocation, and onboarding.
- Ability to think strategically, execute plans, and exceed stakeholder expectations and project goals.
- Ability to work independently, lead through ambiguity, and make sound decisions with limited day-to-day supervision.
- Ability to lead and manage multiple projects and team priorities in a fast-paced environment, assign priorities, balance capacity, and meet delivery dates.
- Strong client service, stakeholder management, and project leadership skills, with the ability to communicate effectively with business and technical audiences.
- Knowledge of database marketing, CRM, journey orchestration, audience segmentation, personalization, email, digital, and one-to-one marketing concepts and best practices.
- Strong analytical and problem-solving skills, including identifying root causes and applying learnings.
- Proficiency with Microsoft Excel, SQL, and HTML/CSS.
- Excellent written, verbal, interpersonal, and coaching skills.
Nice To Haves
- Strong Adobe Marketo Engage experience.
- Experience with Salesforce Marketing Cloud, Adobe Journey Optimizer, or similar platforms.
- Platform certification or equivalent demonstrated enterprise experience.
- Experience with Adobe products.
Responsibilities
- Build, quality-check, and execute high-complexity brand omnichannel programs, including base-cadence journeys and complex trigger programs.
- Ensure campaigns are implemented, tested, and quality-assured accurately, on time, and without errors; create, review, and share quality-control documents.
- Lead and manage assigned team members through work allocation and prioritization, coaching, performance management, development planning, onboarding, and quality oversight.
- Monitor email deliverability across domains, recommend optimization, resolve IP reputation issues, and support proper inbox placement.
- Identify campaign, data and audience logic, IP reputation, deliverability, and operational issues; determine root causes and recommend corrective actions.
- Participate in and lead agile delivery activities, including design, build, quality assurance, and continuous improvement; maintain documentation according to department policies.
- Implement and influence targeting, personalization, audience segmentation, journey orchestration, and dynamic-content capabilities.
- Build and execute test plans, identify winning approaches, and recommend optimizations to improve deliverability, reach, and engagement.
- Lead internal and external partners in defining, executing, and optimizing email, direct mail, media, and omnichannel campaigns.
- Lead or contribute to team innovations, cross-functional projects, and scalable process improvements with Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics and Business Insights, Creative, digital agencies, and CRM and technology teams.
- Provide exemplary customer service, set and manage stakeholder expectations, and communicate progress, decisions, alignment, risks, and business value to the Associate Director and other partners.
- Stay informed about one-to-one marketing, CRM, email-industry best practices, and new technology; recommend practical applications to the Associate Director.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
