Senior Marketing Automation Specialist

Markel•Richmond, VA

1d•$73,100 - $152,400

About The Position

The Senior Marketing Automation Specialist is a senior individual contributor responsible for executing, optimizing, and advancing marketing automation, email marketing, and lifecycle marketing capabilities across Markel. The role partners with segment marketing teams to translate business and customer needs into scalable automated campaigns and journeys, and works with Digital Marketing, Content, Analytics, Data, and Technology teams on platform, integration, measurement, and optimization requirements. Operating within the strategy, governance, and priorities established by the Marketing Automation & MarTech Manager, this hands-on subject-matter expert independently leads and implements complex initiatives while helping Markel use marketing technology more consistently, efficiently, and effectively.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related discipline, or equivalent relevant experience.
At least 6 years of progressively responsible experience in marketing automation, email marketing, lifecycle marketing, digital marketing, or a related field.
Strong knowledge of digital marketing concepts, tools, and techniques, including SEO, SEM, email marketing, and content marketing.
Solid understanding of analytics and ability to generate and interpret reports to make data-driven decisions.
Excellent written and verbal communication skills.
Excellent project management and time management skills.
Strong analytical, problem-solving, communication, and stakeholder-management skills, with a focus on innovative and results-oriented approaches.
Ability to work independently and as part of a team, managing multiple projects, cross-functional initiatives, and deadlines effectively.
Up-to-date knowledge of industry trends, digital marketing best practices, and emerging technologies.
Hands-on experience with enterprise marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, or comparable technology.
Demonstrated experience creating and optimizing automated campaigns, workflows, and customer journeys.
Working knowledge of audience segmentation, targeting, campaign measurement, and performance optimization.
Experience translating marketing needs into functional requirements for technology, data, or platform teams.
Ability to operate effectively across Marketing, Digital, Technology, Data, and business teams.
US work authorization is required; Markel does not provide visa sponsorship for this position now or in the future.

Nice To Haves

Google or related marketing technology certifications.
Strong knowledge of HTML and CSS.

Responsibilities

Design, build, test, launch, and optimize automated marketing programs and customer journeys.
Translate marketing objectives into scalable workflows, triggers, audience logic, and automation requirements.
Identify opportunities to automate repetitive marketing activities and improve existing processes.
Develop reusable automation approaches for multiple segments, campaigns, or customer journeys.
Lead complex automation initiatives from requirements through launch and optimization.
Lead execution and optimization of complex email campaigns and automated communications.
Apply email marketing standards and best practices across campaign development, testing, deployment, and optimization.
Partner with segment marketers on targeting, segmentation, sequencing, and lifecycle communication strategies.
Coordinate campaign dependencies across Content, Digital Experience, Analytics, Data, Technology, and other stakeholders.
Identify opportunities to improve engagement and effectiveness through testing and performance analysis.
Serve as a senior functional subject-matter expert for HubSpot and other applicable marketing technologies.
Translate business and marketing needs into platform and functional requirements, and identify opportunities to better use existing platform capabilities.
Create reusable workflows, templates, documentation, and operating practices to support scalable adoption of marketing automation across business segments.
Partner with Technology and Data teams to define marketing requirements for integrations between marketing platforms, websites, data sources, and other systems.
Identify data, consent, privacy, measurement, and technology dependencies affecting campaigns and automated journeys.
Participate in solution design, requirements definition, testing, and implementation from the marketing perspective.
Validate that integrations and platform enhancements meet defined marketing use cases.
Support troubleshooting and continuous improvement of integrated marketing processes.
Partner with Digital Analytics to establish measurement requirements for campaigns, automation, and lifecycle programs.
Monitor performance and identify opportunities to improve targeting, journey design, sequencing, content, and engagement.
Establish test-and-learn practices for email and automation, translate performance findings into actionable recommendations, and apply campaign insights to future programs.
Apply established MarTech, privacy, brand, accessibility, and digital governance standards.
Help develop and maintain operating procedures, documentation, templates, and quality standards.
Promote consistent use of marketing automation platforms and processes across Markel segments.
Provide subject-matter expertise, guidance, and knowledge sharing to marketers using automation capabilities.
Identify recurring needs that can be addressed through reusable capabilities rather than one-off solutions.