Email Marketing Automation Specialist

Massachusetts College of Pharmacy and Health Sciences•Boston, MA

6d•Onsite

About The Position

The Email Marketing Automation Specialist leads the execution of foundational email initiatives, automated journeys, and targeted ad hoc email campaigns to recruit prospective students for the university’s Enrollment Division. The role supports the design and maintenance of creative technology solutions for managing email communications, improving efficiency, and personalizing messages to increase engagement. The specialist serves as the subject matter expert and primary Admission-based administrator of email marketing automation systems on the Salesforce platform, using Marketing Cloud alongside FormAssembly and Mogli. The position requires strong organization, task management, collaboration, and technical skills, including an interest in understanding system processes and developing programming that advances email marketing automation. Based at MCPHS’ Boston campus, the position may involve occasional travel to other campuses and offers a flexible work arrangement schedule. The role reports to the Senior Director of Enrollment Marketing and may assist with on-campus enrollment events, including occasional nights and weekends.

Requirements

Bachelor’s degree.
At least 5 years of relevant, progressive experience; preferably managing email marketing automation in a complex organization.
Strong broad technical skills and expertise with email marketing automation software.
Programming or markup skills in languages such as HTML, CSS, XML, SQL, Apex, AMPscript, or Handlebars Merge Language.
Familiarity with CRMs, marketing automation processes, data visualization systems, and programming languages.
Experience working with complex files and tables, and relational databases.
Ability to develop and manipulate data and reports, including creating and maintaining complex logic.
Ability to analyze, define, and document requirements for data, workflows, logical processes, system interfaces, internal and external checks and controls, and outputs.
Ability to work independently and collaboratively, meet deadlines in a fast-paced environment, and accommodate changing priorities.
Detail-oriented, methodical, and thorough approach to ensuring data accuracy, integrity, and relevance.
Ability to identify opportunities for improvement, research solutions, implement plans, assess performance, and communicate optimization recommendations.
Commitment to valuing diversity and contributing to an inclusive working and learning environment.
Ability to establish and maintain effective working relationships across the university community and work with people with varying levels of technical knowledge.
Initiative, motivation, dedication, and a desire for continuous improvement of skills and processes.

Nice To Haves

Advanced degree preferred.
Marketing automation platform and process certifications highly desired.
Higher education experience desired.
Extensive use of marketing automation platforms such as Pardot, Marketing Cloud, or Marketo, including program execution, systems design, database management, and administration, strongly desired.
Knowledge of Salesforce, Pardot, and/or Marketing Cloud preferred; demonstrated competencies or ability to learn new systems and programming skills may substitute for Salesforce-platform experience.
Knowledge of higher education, enrollment, admissions, and financial aid appreciated.

Responsibilities

Develop personalized, segmented, and behavior-based email communications using audience data, HTML, Salesforce-native languages, and other programming tools, in collaboration with the Enrollment Marketing team.
Build and execute communications in Salesforce Marketing Cloud, including audience lists, data extensions, email sends, automations, and testing.
Create and manage triggered, date-based, drip, and automated emails, as well as text messages, landing pages, and print communications.
Create forms, landing pages, and email templates to support marketing initiatives, information generation, and data capture.
Work with Enrollment Marketing, Information Services, and Admission Operations to create, maintain, and monitor timely, accurate data flow and process integration between Salesforce CRM and email marketing automation systems.
Write and maintain documentation covering data and technical implementations, procedures, workflow logic, coding, testing, changes, and corrections.
Design, develop, document, and implement email marketing automation programming, procedures, and processes, with appropriate testing.
Collaborate with internal and external partners to meet technical and operational needs.
Stay current on email marketing, automation, and higher education trends to improve and personalize communications to prospective students.
Track, report, and analyze internal and external marketing performance and respond to ad hoc analytic requests.
Communicate business requirement changes, enhancements, and modifications verbally or in writing to project managers, sponsors, and other stakeholders.
Contribute to an inclusive working and learning environment.
Assist with on-campus enrollment events, which may occasionally take place at night or on weekends.
Complete other operations projects as assigned.